Marketing Manager
The Hong Kong Jockey Club
Hong Kong
1分钟前

The Department

The role of the Football and Lottery Marketing Department is to develop and implement short and long-term business strategies and plans to support the Club’s sports betting and lottery business.

The department is now seeking a high calibre to fill up the position of Marketing Manager.

You will

  • lead a team to develop and implement marketing plans to achieve customer and turnover KPIs of football and Mark Six
  • plan and implement customer acquisition, retention and activation programs
  • work with advertising and media agencies to develop advertising and media campaigns
  • drive content roadmap and develop multi-media wagering content with in-house editors, external media and vendors
  • explore collaboration opportunities to increase product visibility
  • develop product education and communication materials
  • oversee the planning and production of wagering publications
  • manage marketing budget and achieve ROI
  • You should have

  • a degree in Business, Marketing or related disciplines
  • minimum of 8 years’ solid experience in marketing or advertising with at least 5 years at managerial level
  • proven track record of success in planning and executing marketing campaigns in both traditional and new media
  • extensive CRM experience; experience in driving multi-media content
  • strong team leader; highly motivated, fast-paced, creative with ability to lead multiple projects
  • good project management skills and numerical sense
  • strong marketing plan write-up and presentation skills
  • excellent communication skills with proficiency in both written and spoken English and Chinese
  • experience in sports marketing is a plus
  • Terms of Employment

    The level of appointment will be commensurate with qualifications and experience. A contract employment will be offered to the successful candidate.

    Contract renewal will be subject to mutual agreement between the Club and the individual.

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