Marketing Manager - HSBC Life
HSBC Group
Kowloon, Hong Kong
5天前

Description

The health and safety of our employees and candidates is very important to us. Due to the current situation related to the Novel Coronavirus (2019-nCoV), we’re leveraging our digital capabilities to ensure we can continue to recruit top talent at HSBC.

As your application progresses, you may be asked to use one of our digital tools to help you through your recruitment journey.

If so, one of our Resourcing colleagues will explain how our video-interviewing technology will be used throughout the recruitment process and will be on hand to answer any questions you might have.

Some careers grow faster than others.

If you’re looking for a career that will give you plenty of opportunities to develop, join HSBC and your future will be rich with potential.

Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

HSBC Life is a world-class institution where you can specialize in Insurance but enjoy the advantages that come with being part of a leading global international bank.

Insurance is about people, and the promises they make. At HSBC Life we help deliver on these promises by providing a wide variety of life insurance products and services to our clients throughout the Asia-Pacific region.

Our employees enjoy a dynamic and innovative workplace and a world of opportunities to develop their careers in a high-profile growing business segment.

We empower our team of high-performing individuals to build skills and explore new experiences to realize the full potential of being part of HSBC.

Together we pursue efficient ways of working. We harness the latest data and technology solutions to achieve meaningful outcomes for our clients.

The protection we offer creates broad and lasting impact, helping clients to be healthier, more productive and more confident in their futures.

We are currently seeking a high calibre professional to join our team as a Marketing Manager.

Principal Responsibilities

  • Deliver high standard and quality marketing activities including ATL campaign implementation, media channels optimization, and social & digital activation in a timely manner to support business growth for HSBC Life
  • Build HSBC Life with brand value Because a promise is a promise and ensure the alignment with Global guidelines and marketing process
  • Drive activation of digital and social media to bring in quality leads and conversions for direct channels including performance-based marketing vehicles such as programmatic media buy and SEM
  • Implement competitive analysis and trends to identify insights and recommendations for sustained business growth
  • Manage marketing budget and ensure effective deployment to enhance return on investment
  • Requirements

  • Solid experience in marketing campaign management, ideally within a large blue chip Financial Services
  • On top of offline marketing activities, he / she should also have experience in digital and social marketing for brand building and drive business
  • Proven ability to be a self-starter and work independently at a campaign management level
  • He / she has to be a team player to work with various internal and external stakeholders from country to Group levels
  • Ability to think innovatively, shaping and communicating new concepts
  • You’ll achieve more when you join HSBC.

    HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment.

    Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

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