Sport & Events Specialist
Red Bull
Hong Kong, Hong Kong

Establish Red Bull as a strong consumer-focused brand by developing and executing a short, mid and long term sports program achieving top-of-mind awareness, local relevancy and strong credibility for the product and brand to develop sports consumption.

Shows perfect brand awareness and offers personal experiences to our consumers. Builds the local face of Red Bull, long term partnership and strong local networks including opinion-leaders in the most relevant way and in line with the global and national strategies and priorities to increase brand and can love to inspire and engage consumers.

Helps to create and implement marketing initiatives in the key pillars of the marketing mix through On Premise, Off Premise and expanding New Business distribution and visibility.


Areas that play to your strengths

All the responsibilities we'll trust you with :

Selecting, managing and maintaining relevant national sports personalities with a perfect brand fit and optimise impact and efficiency via professional target setting and controlling.

Developing tailor-made marketing strategies through efficient cooperation, outstanding athlete projects, communication campaigns for individual athletes to support the brand and product

Maximise Red Bull global athletes and event portfolio by connecting international Red Bull athletes with local scenes to excite consumers and drive inspirational brand.

Local support and the range of disciplines / sports / playgrounds are unlimited.

Co-ordinate athlete arrangement, support and tool workflows with global, regional and country teams

Set up a long term strong sport-performance network among sports institutes, sports scientists, sports universities trainers, authorities, agencies and media for nation-wide scouting for potential future co-operations to gather insights and increase the daily use of the product.

Build event and agency partnerships to support third party events in premium and aspirational way to drive trial, usage and image in and around those events and sports.

These events should be cost efficient and continue to build Red Bull's credibility and brand in Hong Kong and Macau.

Establish Red Bull as a credible and functional beverage in the national culture landscape (music, dance and art scenes).

Source, engage and develop opinion leaders for the Red Bull brand. Take care of an optimum usage of the Red Bull product in focused cultured playgrounds by Opinion Leaders and secure a perfect communication about the brand and the product.

Develop and maintain current and future strategic long term brand partnerships to maximise the power of network, resources and media relationships and touch points through 3rd parties across across media network, brand, digital and sales.

Raise the daily usage / sales on a broad scale.

Design, develop and improve an innovative and outstanding national event programme by inventing and executing new event, leveraging tactical 3rd party events, athletes' and opinion leaders projects of all scales.

Develop event concepts that are tailor-made and highly relevant for regional and national consumer groups, gather insight and support from the scene to excite and engage participants and spectators and creates unique media and social content.

Select, coordinate and manage suitable events to support and maximize Red Bull exposure through strong connection with event organizers and partners (freelancer / event agency / Consumer Collecting team) to follow Red Bull principles and needs and objectives.

Take ownership on defined parts of bigger projects and realizing Small Fires on his / her own.

Responsible for Brand appearances and can consumption in national sport and culture programmes (including Fields) according to international benchmarks and guidelines.

Building and consolidating synergies and cooperation with other internal and external national, sports-relevant bodies.

Design and contribute unique stories, interesting topics, new formats and top media content for Red Bull Media House and answer all sports & culture-related consumer requests.

Contribute unique stories, interesting topics, new formats and top media content for Red Bull Media House.

Responsible for information transfer (both directions) via the Red Bull SportsNet for all sports-related topics (updated athletes and event fact sheets, calendars, contacts etc.)

Ensure high Red Bull standards in terms of professionalism, cleverness, efficiency, budget transparency, legal, sales orientation and creativity.

Responsible for assigned budget and accomplishment of the annual BP figures.

Organisation of reliable event tools and materials. Improve of storage, logistics, set up and manpower.

  • At least 3-4 years of previous work experience in sports industry, sport, culture, events or marketing agency, sport institution or federation, or as a journalist, professional athlete or trainer.
  • Knowledge of Word, Excel, PowerPoint, etc.
  • Ability to design and organise events and projects of all scales (budgets from € 1k 1,000k).
  • Able to pursue a global company vision : management of strategic, marketing, communication, logistic, finance, legal and sales-oriented challenges.
  • Ability to select service and manage athletes and opinion leaders based on sportive performance, scene credibility marketing and communication facts.
  • An understanding of sports-performance, specialist knowledge and experience.
  • Leadership, motivation, innovation and team skills.
  • Creative, innovative, open-minded, sporty, self-conscious, motivated, capable of working in a team, leadership quality.
  • Studies in general marketing, sports marketing, business or media
  • Fluency in English & Cantonese (Verbal & Written)
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