Junior Product Marketing Manager
a Snaphyre Client
Hong Kong

Our client is a global employment platform that manages global payroll, compliance, and taxation for companies so that they can build exceptional distributed teams - anywhere.

Backed by top VCs, our client has quickly established itself as a changemaker in the world of remote work. The company has seen triple-digit growth over the past year and is now expanding its presence across the globe.

The Role

We are looking for an experienced Manager of Product Marketing who will own messaging and positioning for our client and collaborate in developing go-to-market plans with Product, Marketing, and Sales Teams.

You will be responsible to :

  • Develop marketing strategies for differentiated positioning to increase awareness and adoption of product
  • Identify target personas, develop product messaging suitable for personas and markets
  • Work closely with product managers to articulate product / feature value propositions for prospects, customers & internal stakeholders
  • Conduct competitive benchmarking, develop differentiation strategies in messaging and positioning plans
  • Develop collaterals for Sales enablement, GTM and Customer marketing teams
  • Conduct pricing analysis and benchmarking
  • Conduct market and customer analysis, identify trends and work closely with the product management team to refine the product road map
  • Work closely with GTM spocs to roll out marketing plans suitable for each territory
  • Manage PR and Analyst relations
  • Ideal Profile

  • A proven track record of translating SaaS technologies into compelling value propositions that drive awareness and revenue.
  • Strategic, dynamic leadership to drive our go-to-market plans, scale product marketing and enablement teams.
  • 3+ years of experience in product marketing, preferably in a SaaS company
  • Experience with Digital Marketing (Marketing technologies is a strong plus!)
  • Ability to work with cross-functional teams including Product, Marketing, and Customer success
  • Ability to craft compelling stories in every format including blog posts, guides and videos or webinars
  • Experience of managing 10 or more team members.
  • Excellent written and spoken communication skills
  • Strong technical acumen and understanding of technology products
  • What's on Offer?

  • Great Opportunities
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