Senior/Manager CTC (Product Marketing)
Hong Kong, HK, CN

Purpose & Overall Relevance for the Organization :

  • Lead and drive the Concept to Consumer process and holistic concept readiness from planning and concept creation to landing and monitoring the execution across all channels in Hong Kong to deliver profitable and sustainable business results.
  • Key Responsibilities :

  • Lead range & assortment plans by store formats out of GCA range according to seasonal strategy and local needs, should be within local channel RA
  • Lead & execute the local Country GTM process in line with GCA GTM direction and milestones
  • Key contact to GCA BU teams and local channel teams on range specific topics & concepts
  • Local Lead bringing Hong Kong expertise input into GCA (business opportunities, CI, trends, etc.)
  • Keen understanding of the market dynamics and key consumer segments for Hong Kong.
  • Local article management
  • Category expert for Hong Kong and input into the GCA market BU (business planning, input on ranging, forecasting, pricing, GTM for GCA Category Plan)
  • Delivery of company Go-in margin and Net Sales for Hong Kong.
  • Pre-Sell / SMS Sample order (aligned with GCA) and local management with support of MOP’s.
  • Lead regular category performance review (Sell-through tracking).
  • Lead and develop the Hong Kong CTC Team including Range Architecture, Category and Channel Assortment Planning functions.
  • Collaborate effectively cross functionally across marketing, and with the key business partners in Hong Kong, and GCA, including not limited to Sales, Own Retail, Demand Planning, Supply Chain.
  • Knowledge, Skills and Abilities :

  • Strong understanding of local markets’ consumers, accounts, economic environment and commercial needs
  • Ideally GTM, merchandising and / or sales experience in a global or market function
  • Solid understanding of sales mechanics in online and B&M
  • Outstanding teamwork, communication and influential management skills with the ability to work with others at all levels within an organization
  • Strategic thinking to build long-term plans and agility to quickly adapt to changing business needs
  • Decision maker to initiate action in a timely manner
  • Ability to analyze data and present to management in relevant concise manner
  • An energetic and resourceful individual who operates effectively with minimum direction and who pursues his / her objectives relentlessly
  • Has a positive, upbeat attitude and is passionate about their business and organization
  • The ability to quickly adapt to, be accepted by and inter-relate with colleagues at all levels, particularly in a company with a very strong and rich corporate culture
  • An honest and forthright individual who is upfront and direct with subordinates, peers and management executives to whom he / she reports
  • Requisite Education and Experience / Minimum Qualifications :

  • 10+ years progressive experience in product / merchandising, marketing and / or sales combined in a global footwear / apparel business
  • Bachelor’s degree is required; advanced degree a plus
  • A well-rounded leader with strong collaboration and influencing skills to guide a global matrix organization
  • Industry knowledge of sporting goods (or other consumer goods)
  • Solid experience in attracting, hiring, developing and coaching a strong and talented team
  • Has successfully built cohesive teams that have consistently stretched profit and business objectives
  • Build productive, collaborative, cross-functional relationships across the organization
  • Fiscal planning and budget adherence
  • Outlook : Intermediate
  • Word : Advanced
  • Excel : Advanced
  • Powerpoint : Advanced
  • At adidas we have a winning culture. But to win, physical power is not enough. Just like athletes our employees need mental strength in their game.

    We foster the athlete s mindset through a set of behaviors that we want to enable and develop in our people and that are at the core of our unique company culture the 3Cs : CONFIDENCE, COLLABORATION and CREATIVITY.

  • CONFIDENCE allows athletes to make quick decisions on the field, to reach higher. For us at adidas confidence means acknowledging that we don’t have all the answers.
  • But we are willing to take risks, we try new things. And if we fail, then this is part of our learning it helps us improve.

  • COLLABORATION . Every elite athlete relies on partners : coaches, teammates, and nutritionists. We, too, know that we are stronger together.
  • Winning as one team takes open and candid dialogue, inclusiveness and trust in each other’s abilities and talents.

  • Being the best sports company in the world takes CREATIVITY . No great athlete succeeds by copying their predecessors’ training plans and strategies.
  • We have to be open to new ideas, explore, gain an edge and stand out. Only then can we succeed.

    adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees.

    We are an Equal Opportunity Employer.


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