Lalamove is disrupting the logistics industry by connecting customers and drivers directly through our technology. We offer customers a lightning fast and convenient way to book delivery and moving services whether they are at their home, at work or on the go.
People talk about O2O, we live it!Currently, Lalamove is a leading global on-demand delivery platform with millions of delivery partners serving millions of orders everyday .
With 1600+ employees spread across APAC and LATAM, our 7-years old company has reached unicorn status in 2018, is well funded by prominent VCs and has kept growing at tremendous speed since.
Our strength lies in our internal values, namely Passion in serving local communities, empowering SMEs and our driver partners, Execution and Grit because that is how we differentiate ourselves by never giving up and striving for excellence, and Humility - awareness in ourselves to learn from others and never stop improving.
At Lalamove, we strongly believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter.
Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head on to find the most innovative solutions for the world’s delivery needs.
Our vision is to bring communities closer and make city life easier by allowing fast and convenient circulation of goods.
We realise this vision with a global’ approach, building a robust operations team to adapt our product to local networks of businesses and delivery contractors.
At the same time, we have ambition to build an international brand by establishing an even more global presence.As Lalamove continues to expand super-fast we are rebuilding the digital and acquisition team in the global marketing department.
Looking for a team head with result and data-driven and strong business mindset to acquire more new users globally.
The must-haves :
Problem-solver : To be able to identify & anticipate problems in order to be both proactive & reactive.
User Empathy : To be able think from a perspective of a user & build user journeys which are seamless.
High autonomy : Self-organized, passionate with a can-do attitude, and own end-to-end projects.
Data-Driven : To utilize existing data on hand to make informed decisions
Team-player : To be able to understand team challenges & to be able to build team empathy in while delivering results at the same time.
Collaborative mindset : You will have to work with multiple stakeholders to plan, implement & measure all branding efforts & strategies across multiple markets.
What you'll do :
Identify short-term and long-term direction and resource needs to acquire new users and manage consistent business growth
Lead, provide global strategic direction, and oversee implementation of the Acquisition Marketing Team with below functions :
Acquisition & Activation Channel Management
Lead the global marketing team to drive alignment with local marketing teams on user acquisition and activation strategy (online & offline)
Plan, monitor & improve all acquisition efforts being run on various channels including paid social, search, programmatic, affiliate, offline events...etc.
Define core metrics that control and measure marketing spend & define acquisition budgeting planning processes
Spearhead the strategic and tactical execution of marketing campaigns, including design of test / control segmentation, implementation of tests, tracking, reporting, analysis, and recommendations
Build an efficient and conversion of driver & user marketing funnel and deploy cross channel campaigns.
Explore new channel and technology to improve the acquisition performance
Identify and evaluate needs from city to drive the product roadmap
Incentive Bonus Management
Manage the User Acquisition subsidy globally, support our business by combining data insights and local market intelligence to optimize commercial settings to achieve the highest return on investment
Setup process to work with the local team on distributing subsidy through a centralized platform to various acquisition channels
Digital Marketing & Social Media
Accountable for the management of all social media channels, implement global social media strategies to increase consumer acquisition and community engagement
Manage the global SEO and ASO strategy and ensure execution in local level
Monitor digital trends and technology innovations, with aims to further improve the business overall effectiveness in campaign performance and user growth
Explore, recommend and deal with new channels or brands to establish Lalamove brand presence and drive business growth
Develop the global partnership strategy, conduct partnership selection and negotiation
What you'll need :
10+ years of experience in marketing with strong experience in Performance Marketing and managing digital campaigns to drive business result
Strong understanding of digital marketing technologies, digital advertising technology, and channel ecosystems
Outstanding analytical, decision-making, and problem-solving skills; sharp attention to detail.
Previous experience in working in a Tech Startup or On-Demand delivery company would be a huge plus
Excellent communication & negotiations skills - to be able to communicate with city teams, external vendors and partners
Have the ability to create something from nothing, identify a game plan, get results and embrace for ambiguity with the mentally of "if at first, you don't succeed, try, try again"
Data and results-driven with exceptional detail and knowledge around metrics, KPI, ROI analysis and A / B testing
Good business acumen
Familiarity with performance KPI's : CPA, CPC, CPM, Attribution and LTV