Hong KongPurpose of the Position : The South China Morning Post seeks an Associate Director, Product Marketing to manage the growth of three newly launched digital products -
Inkstone, Abacus and Goldthread. This person will play an integral role in designing the marketing strategy and direction of the products.
The ideal candidate will be a strategic leader with excellent analytical thinking, project management, and communications skills.
Job ResponsibilitiesDevelop effective marketing strategies for the audience reach, engagement and retention of Inkstone, Abacus and Goldthread in the US marketProject manage campaign execution with marketing specialists in brand marketing, digital media buy, customer loyalty, influencers marketing, experiential marketing, market research and public relationsCollaborate with Product and Editorial to continue improving the products’ content and user experience and develop strong product positioning and messaging that resonate with target audienceLead qualitative and quantitative studies to gain insights of the existing audience demographics, interests and behaviors and discover untapped opportunities of user personasUnderstand the competitive landscape be an expert on our competition and how they are positionedAssess the effectiveness of the marketing programs and report back to the business on required changesConduct data analysis on digital campaign performances to gain actionable insights for optimization and improve KPIsMonitor overall marketing budget and ensure spend efficiencyJob RequirementsProven experience as a Product Marketing Manager or similar role is a must;
marketing consultancy background is relevant as wellExcellent people and management skills to interact with marketing colleagues, cross-
functional teams and third partiesSolid research skills to gain insights of customer needs and experience and competitive market landscapeStrong experience in turning data insights into actions to drive KPIsMust be a strong communicator, comfortable in front of large and / or senior leadership teamCandidates with less experiences will be considered as Senior Manager, Product MarketingWork location will be in Causeway Bay office