Position Summary : Under the Direction of the Marketing Manager, the Marketing Activation Manager will be responsible to build strategic and operational plans for the assigned perimeter, by leveraging market insights and assessing & identifying the best promotional activations in line with our investments prioritization model.
This role will be responsible for the implementation & activation of marketing plans, promotional activities and execution of key merchandising in the assigned perimeter focused on Excellence in Execution .
Essential Job Functions :
Coordinate in & out execution (Merchandising & activation in or outside the store) focusing in Excellence in Execution .
Adapt Global Travel Retail guidelines to local programs / initiatives for key customer.
Coordinate with vendor / agencies to develop the shopper execution and ensure consistent branding execution in line with business.
Identify and develop proposals on opportunities for large volume driving activations and tactical plans for Global Customer Management in conjunction with Marketing Manager.
Liaise on all tactical / promotional activities & opportunities, marketing issues and ensure program execution and follow through with customer and internally.
Ensure that all promotional activities which are implemented in his / her customer are in line with the agreed marketing plans and guidelines.
Identify new merchandising opportunities / plans that keep our brand on the merchandising forefront of the category to increase share of shelf and provide brief to Retail Operations Team.
Deliver timely and accurate reporting, i.e., market and activity performance analysis, competition update, etc.
Communicate effectiveness of the marketing tools and executions, as well as share market insight and trends to ensure proper plans are developed.
Effectively implement & track A&P budgets in line with strategy.
Partner with Marketing Manager & Commercial team with all ad hoc projects.
Partner with Key Account Managers to present Marketing plans to customer in their respective perimeter.
Successfully interact with customer contacts; agencies, vendors (POS, Display, etc), and all levels of BU.
Qualifications / Requirements : Education : BA degree in Business, Marketing Experience :
8+ years of experience in Marketing in International FMCG / Travel Retail with experience with Brand & Trade Marketing is preferred.
Korean market experience is a strong asset
Strong business acumen with analytical and solid influencing skills.
Experience with Digital Marketing campaigns is a plus.
Thorough and creative problem solving abilities, strong verbal and written presentation skills.
Must be able to manage multiple initiatives with strong execution orientation and proper project management abilities.
Languages : English Fluent. Mandarin Spoken and Written (Traditional) strong asset.
Yes, 25 % of the Time