Marketing Activation Manager - Travel Retail Asia
Pernord Ricard
Hong Kong S.A.R., CN


Position Summary : Under the Direction of the Marketing Manager, the Marketing Activation Manager will be responsible to build strategic and operational plans for the assigned perimeter, by leveraging market insights and assessing & identifying the best promotional activations in line with our investments prioritization model.

This role will be responsible for the implementation & activation of marketing plans, promotional activities and execution of key merchandising in the assigned perimeter focused on Excellence in Execution .

Essential Job Functions :

  • Coordinate in & out execution (Merchandising & activation in or outside the store) focusing in Excellence in Execution .
  • Adapt Global Travel Retail guidelines to local programs / initiatives for key customer.
  • Coordinate with vendor / agencies to develop the shopper execution and ensure consistent branding execution in line with business.
  • Identify and develop proposals on opportunities for large volume driving activations and tactical plans for Global Customer Management in conjunction with Marketing Manager.
  • Liaise on all tactical / promotional activities & opportunities, marketing issues and ensure program execution and follow through with customer and internally.
  • Ensure that all promotional activities which are implemented in his / her customer are in line with the agreed marketing plans and guidelines.
  • Identify new merchandising opportunities / plans that keep our brand on the merchandising forefront of the category to increase share of shelf and provide brief to Retail Operations Team.
  • Deliver timely and accurate reporting, i.e., market and activity performance analysis, competition update, etc.
  • Communicate effectiveness of the marketing tools and executions, as well as share market insight and trends to ensure proper plans are developed.
  • Effectively implement & track A&P budgets in line with strategy.
  • Partner with Marketing Manager & Commercial team with all ad hoc projects.
  • Partner with Key Account Managers to present Marketing plans to customer in their respective perimeter.
  • Successfully interact with customer contacts; agencies, vendors (POS, Display, etc), and all levels of BU.
  • Qualifications / Requirements : Education : BA degree in Business, Marketing Experience :

  • 8+ years of experience in Marketing in International FMCG / Travel Retail with experience with Brand & Trade Marketing is preferred.
  • Korean market experience is a strong asset
  • Strong business acumen with analytical and solid influencing skills.
  • Experience with Digital Marketing campaigns is a plus.
  • Thorough and creative problem solving abilities, strong verbal and written presentation skills.
  • Must be able to manage multiple initiatives with strong execution orientation and proper project management abilities.
  • Languages : English Fluent. Mandarin Spoken and Written (Traditional) strong asset.

    Education Level

  • Bachelor's Degree
  • Travel

  • Yes, 25 % of the Time
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