Regional Marketing Business Analyst
Bloomberg
Hong Kong
6天前

Our Team

Bloomberg Marketing partners with forward thinking business leaders to seize and build opportunities to drive difference.

We use data to understand markets and audiences and creative ideas to build stories and brands. We create campaigns and work that gains attention and drives a reaction.

We move fast, and our core approach is integrated and disruptive.

The Opportunity

We are looking for a Marketing Operations Manager who will work closely with Finance, our Marketing leaders, and internal partners on a number of different initiatives.

Ideally, you will have strong project management and organizational skills in order to lead complex projects across the marketing function.

We'll Trust You To :

  • Assume responsibility for marketing analytics function across Statistical Analysis (Campaign inception, performance measurement and optimization) and Advanced Analytics (Segmentation, Predictive modelling, Forecasting)
  • Evaluate our International customer data models and develop segmentation, predictive models representing customer behaviour
  • Understand our business drivers, assess and scope projects, incorporate relevant levers, and prepare data driven recommendations on business strategies with the appropriate levels of detail.
  • Project manage - plan projects with realistic goals, resources, actions and dates, influence, delegate tasks to project teams, coach team to achieve project landmarks, anticipate and communicate potential project management risks and raises to management
  • Lead development of presentation logic and flow for entire projects and documentations
  • Work commercially to support business case development, opportunity seizing and department effectiveness
  • Build and support all outputs (reporting, analyses, dashboards, models, etc)
  • Operate effectively in a hands-on role as well as being a strategic, big-picture leader. Acts as a mentor through all phases of analytical production.
  • Market the capabilities of the team to internal agency staff
  • Act as a trusted advisor and partner frequently with senior leaders, business stakeholders and other analytical teams across the globe - specifically Asia region.
  • Primary APAC for Marketing Operations team / CMO office
  • You need to have :

  • A Bachelors Degree
  • Excellent written and oral communications skills (including presentations) across many audiences including all levels of management
  • Strong organizational and project management skills with an ability to create project plans and lead through seamless execution
  • Validated analytical skills and creative problem solving when collecting, organizing, analyzing and disseminating significant amounts of information with attention to detail and accuracy
  • Strong Excel and PowerPoint skills
  • Expertise in leading and improving a budget and forecasting process
  • The ability to handle multiple projects and shift priorities quickly
  • Project management and organizational skills, including the ability to handle multiple complex projects with multiple audiences and against deadlines
  • Hands-on experience executing marketing programs that demonstrate multiple channels, including content marketing, to achieve marketing and business goals with measurable results
  • We'd Love To See :

  • Track record of operating successfully in complex organizations with the entrepreneurial spirit and mindset to make things happen
  • Experience working with data visualization programs like Qlik or Tableau
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