Assistant Digital Card Sales Manager
HSBC Group
Hong Kong, China


Retail Banking and Wealth Management (RBWM)

Retail Banking and Wealth Management leverages HSBC’s global retail banking expertise and wealth management capabilities to deliver a broad range of world-

class retail banking solutions to millions of customers. Driving for growth in key markets around the world, the business comprises areas such as retail banking, wealth management, insurance and asset management, with a focus on customer-

centric propositions and innovative and efficient distribution channels that will differentiate our customer experience and deliver market leading retail banking and wealth management solutions.

We are currently seeking an experienced professional to join our team.

In this role, you will :

  • Manage and monitor digital KPIs and MIs, ensuring these support ASP strategic business decisions.
  • Inform the end-to-end commercialisation of the Credit Card digital journeys
  • Maintain effective relationships and collaborate closely with local business stakeholders to plan, build, test and launch 'best in class' digital cards onboarding journey on our public website, WeChat mini-
  • program etc. to improve customer and commercial outcomes

  • Assist in planning and inform implementation of the digital sales strategy that includes the development of effective end to end processes and integrated product launches across offline and online customer journey channels
  • Identify card sales growth opportunities through sales funnel analysis, proposition, messaging and acquisition.
  • Directly impact the digital sales and revenue performance for Cards
  • Integrate appropriate KPIs and metrics to measure customer satisfaction and engagement across all dimensions of the website
  • Own and chair Digital Sales working group to coordinate activity, ensure progress and remove barriers to progress.
  • Become a key member of the Digital as a Channel (DaaC) Card team, helping nurture the culture of openness, support and collaboration
  • Qualifications

    To be successful in the role, you should meet the following requirements :

  • Bachelor degree or equivalent
  • Strong analytical skills with proven ability to understand complex data; identify key trends and opportunities, and to deliver recommendations for customer journey Optimisation
  • Good awareness of channel, including technical, commercial, market place and customer considerations.
  • Good decision making skills, with the ability to make clear recommendations based on data and understand the implications.
  • Good relationship management skills to satisfy a wide range of internal and external customers with conflicting priorities.
  • Good command of both oral and written English
  • Commercial focus, ability to identify opportunity to maximize the cost effectiveness / profitability for the business.
  • Innovative the ability to approach things differently or do different things to deliver goals.
  • Strong team player, highly collaborative recognizing specialized in a role in a larger programme of work and acknowledging other areas / individuals roles and responsibilities.
  • Awareness of the Multi-Channel and Digital strategies and regional plans for sales and servicing.
  • High levels of resilience and self-motivation.
  • Excellent interpersonal and problem solving skills
  • Knowledge of Customer Journey Mapping and working knowledge of WeChat and Mini-program is a plus
  • Professional experience with tools such as Confluence, Jira, knowledge and experience of working knowledge of Adobe Analytics is an advantage.
  • Financial services industry related work experience is preferred You’ll achieve more at HSBC.
  • HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within and inclusive and diverse environment.

    Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website. HSBCVLI / VL / *

    Issued by HSBC Bank (China) Company Limited

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