Senior Chinese Copywriter
ICUC
Hong Kong
4天前

Job Title : Senior Chinese Copywriter Job Description : Senior Chinese Copywriter We are looking for a passionate Chinese copywriter to help us create and share engaging content with our audience across a variety of platforms.

The role will play a key part in maximizing our capabilities in ATL advertising, digital and social space for our clients.

  • RESPONSIBILITIES : Develop creative advertising concepts / ideas, exceptional command of traditional and simplified Chinese in speech and writing, to communicate concepts and universal insights;
  • Strong ideation skills for campaigns that will require script, headline, long and short-form copy Researches and engages with current strategies that aim to maximize comprehension;
  • fearlessly shares values and references with the broader team; Plan and write unique and compelling copy for campaigns and social content across variety of platforms, including social, with a strong focus on driving traffic and conversion, growing qualified audience, and boosting engagement.

    Plan and manage a dynamic and engaging social calendar of events, content promotions or contests to drive user contributions with community and social media managers.

    Track competitive landscape to identify trends and opportunities within the space. QUALIFICATIONS : Minimum 2-3 years of 4A advertising agency / digital / social experience.

    Strong understanding of the brands’ mission, voice, and audience. Extremely sharp writing and grammar skills, and sound editorial judgment.

    Solid knowledge of and passion for established and emerging social platforms, trends, and practices. Ability to work collaboratively as well as autonomously.

    Proven experience in writing for campaigns and always on content (ATL advertising, digital and social); and developing and testing social strategies including hashtags, influencers, time / day and other optimizing tactics.

    Demonstrated track record of growing and engaging audience through social networks. A good command of both written and spoken Cantonese / English.

    Mandarin is a plus. Candidates with less experience will be considered as Chinese Copywriter.

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