About the GSMA
The GSMA represents the interests of mobile operators worldwide, uniting nearly 800 operators with more than 300 companies in the broader mobile ecosystem.
Our mission is to further the strategic, commercial, technological, developing world and advocacy interests of our members.
The GSMA produces industry-leading events such as Mobile World Congress, Mobile World Congress Shanghai, Mobile World Congress Americas and the Mobile 360 Series conferences.
Every day we work to harness the power of mobile to achieve our industry purpose Connecting Everyone and Everything to a Better Future through four main activities :
About the Team
The events portfolio is growing and while our two largest events remain Mobile World Congress Barcelona and Mobile World Congress Shanghai, our Mobile World Congress Americas event attracted over 20,000 attendees in 2017, its first year.
We also manage the GSMA mobile360 Series, a series of events in cities around the world that includes a thought leadership conference, a leadership forum, and networking opportunities.
This role will be responsible for the demand generation and lead management strategy for MWC Shanghai. For further information,
Please visit www.mwcshanghai.com
What the hiring manager says
This is a great opportunity to play a key role in lead generation and marketing strategy for MWC Shanghai. An out-of-the-
box thinker who likes a new challenge each day will do well in this position. Strong communication and collaboration with a global team is essential in this role.
Kandace Lewis, Senior Manager of Database Marketing / CRM
About the Role
GSMA seeks an experienced CRM Manager based in Hong Kong reporting to the Senior Manager of Database Marketing / CRM.
This CRM Manager will be responsible for the demand generation and lead management strategy for the MWC Shanghai.
The successful candidate must be data-driven, effective at working in fast paced environment and capable of building target market lists, gathering insights about our buyers and report on campaign results.
Must have a strong curiosity about website users / leads, and how to anticipate their needs by understanding behaviors.
Must be action-oriented and a self-starter, well experienced with developing a scalable campaign cadence that can significantly increase the MQLs for the sales team while mapping those campaigns to the various touch points along the buyer’s journey.
International travel will be required (up to 10%).
Main responsibilities include, but are not limited to :
What We Offer
Working at the GSMA offers you unparalleled access to the mobile industry. We offer a chance to truly shape the direction of mobile, whatever your role.
By joining the GSMA, you will be exposed to a fast-paced rapidly evolving environment, working on global solutions, genuinely fascinating and industry-
changing projects and a stimulating and dynamic environment designed to enable you to flourish.
In addition to architect-designed offices and competitive compensation, our benefits include fantastic learning & development opportunities, generous holiday allowances, four additional days off for professional development and many others.
We offer a working environment that reflects our organisational values. We also hire in line with our values and recruit candidates who demonstrate a strong affinity with these 7 principles :