Global Brand Leader
Schneider Electric
Quarry Bay, Quarry Bay, HK

Job Description

Global Brand Leader-0074UW

Shape strategic initiatives in line with key priorities and be a thought leader or expert with Countries and / or Businesses at least 3 of the following topics :

  • Strategic thinking of the positioning of Schneider Electric and its portfolio of brands, both Associated and Independent Brands
  • Design and deploy the guidelines Brand Guidelines (including Associated Brands and select Independent brands), for Master Ranges (EcoStruxure, Wiser), for different functions / disciplines (, Digital, Web) and topics (, Partner Programs, Campaign), working in collaboration with different stakeholders
  • Offer Naming strategy and implementation, working closely in collaboration with Business and Functional teams this includes all things related to EcoStruxure, Connected Products, Wiser, Wiring Devices, Customer Tools, Services, all things related Partner Programs and Internal Tools / Programs
  • Any of the defined Strategic Initiatives strategically, , Schneider Electric Exchange, Schneider Electric Ventures, start-ups etc.
  • M&A-related topics , either strategically , ASCO Power Technologies, and / or operationally for all affected brands
  • Drive brand performance through the use of Brand Intel, our single source of truth of our portfolio of brands’ position vis-à-vis competitors and drive business impact via brand at all times
  • Qualifications

    A minimum of 8 years of working experience in Branding, Marketing and / or Communication (if there are no relevant experience in these disciplines, one need to have deep understanding of the categories that Schneider’s business is in and must have a good conceptual and creative understanding on branding even though there is no professional experience in this space)

  • A minimum of a Bachelor’s Degree in Business, Marketing and / or Communication; additional qualification in Psychology, Design, Architecture, Literature or any other creative-related skills will be a plus
  • Advanced analytical skills : Lead the thinking process and capable with strategic influencing skills with a diverse group of stakeholders (function, culture, seniority etc.
  • translating into data-centric, fact-based work approach, and this includes Excel skills, deep research (primary or secondary / desktop) etc.

    leading to clear, concrete and concise proposal

  • Result oriented : Focusing on projects and topics that would create impact either on business or brand, internal and / or external;
  • assertive, resilient and proactively holds first person responsibility in driving and advancing all the projects and topics assigned

  • Strong communication and presentation skills : Able to facilitate and hold a meeting with deep strategic discussions on branding and marketing;
  • strong presentation and selling skills, both in preparing materials required and in delivery

  • Strong relationship skills : Ability to connect and work with people of diverse backgrounds, from different management or seniority level, cross-function and different cultural background
  • Strong leadership skills : Ability to lead a virtual team (not necessarily based on an official team structure)
  • Proactive : Self-motivated and dynamic with strong time management skills
  • Curious : Interested and open in brand, social and cultural trends inside and outside of Schneider Electric or one’s current scope of work
  • Team leader and a team player : Able to inspire and bring the working team along the project, while driving and strengthening the collaborative spirit of the team
  • Beyond comfort zone : Many assigned projects can be beyond the routine, operational projects
  • Autonomy : More autonomy for decision-making (though critical decisions still required senior management validation)
  • Advanced computer literacy
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