The Racing Marketing Department plays a main role in driving the entertainment ambience and attendance of the racecourses, racing sports marketing, racing sponsorship commitment execution, English Broadcasting (who plays a key part in racing sports marketing) and Broadcasting Operations team.
The department is responsible for the strategy development and execution of racing event marketing and racing sports marketing.
responsible for developing, driving and implementing event marketing plans in achieving the Club's business objectives
effectively execute marketing strategies and programs in the marketing plans
monitor creative, advertising and event agencies to ensure quality of executive of both above and below the line communications
develop the tactical work plan to ensure effective execution, including the drafting of agency brief
drive collaboration with multiple internal departments and operations to ensure all leveraging programs are developed in alignment with the marketing plan
ensure prudent cost allocation and control in campaign budgets, and cost effectiveness for better ROI in post-event reports
adhere to performance standards, motivate staff to provide high standard deliverables and develop their potential
ensure compliance with all stipulated legal requirements pertaining to wagering
You should have
a university degree in Media Communication, Marketing or related disciplines
a minimum of 8 years of experience in marketing, promotion, media placement, preferably in leading PR / advertising agencies
extensive experience in branding building, advertising development and media planning, and can make very good creative and equity judgments
in-depth knowledge of creative and commercials / print production, and advertising discipline
experience in event marketing in HK and Overseas
experience in lining up tourism media is a preference
has passion in the horse racing sport
fluency in both written and spoken English, written Chinese and spoken Cantonese
Terms of Employment
The level of appointment will be commensurate with qualification and experience. Contract employment will be offered to the successful candidate.
Contract renewal will be subject to mutual agreement between the Club and the individual.