Digital Copywriter - Wealth & Personal Banking
HSBC Group
Kowloon, Hong Kong
1天前

Description

The health and safety of our employees and candidates is very important to us. Due to the current situation related to the Novel Coronavirus (2019-nCoV), we’re leveraging our digital capabilities to ensure we can continue to recruit top talent at HSBC.

As your application progresses, you may be asked to use one of our digital tools to help you through your recruitment journey.

If so, one of our Resourcing colleagues will explain how our video-interviewing technology will be used throughout the recruitment process and will be on hand to answer any questions you might have.

Some careers grow faster than others.

If you’re looking for a career that will give you plenty of opportunities to develop, join HSBC and your future will be rich with potential.

Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

Wealth and Personal Banking is our new global business combining Retail Banking and Wealth Management; and Global Private Banking, to become one of the world’s largest global wealth managers with USD1.

4 trillion in assets. Across Asia, where wealth pools are growing faster than in any other region, HSBC’s wealth revenues grew 12% in 2019 (year-on-year) to USD5.

7 billion. Our dedicated colleagues serve millions of customers worldwide across the entire spectrum of private wealth, ranging from personal banking individuals and families, through to business owners, investors and ultra-high-net-worth individuals.

We provide products and services such as bank accounts, credit cards, personal loans and mortgages, as well as asset management, insurance, wealth management and private banking, that best suit our customers’ needs.

We are currently seeking a high calibre professional to join our team as a Digital Copywriter.

Principal Responsibilities

  • Lead best-in-class customer experience by creating clear, elegant English content (potentially other native languages too), with suitable communication for international audiences from a variety of backgrounds, for all devices supported by the global operation
  • Support production of high-quality and accurate copy across mainly digital and social channels
  • Support production of marketing- and service-related digital messaging and website content, working within rigid restrictions and guidelines
  • Support production of long and short form copy appropriate to a variety of project goals and audiences
  • Optimise and reconfigure existing internal and external communications to adhere to UX best practice
  • QC / QA own and teams work, assist colleagues by proofing output as required
  • Work across a variety of projects, ensuring adequate and appropriate prioritisation
  • Ensure all content presents an accurate overview of brand and is aligned to brand guidelines / tone etc
  • Ensure consistency both within and across documents, brands and sub brands
  • The roleholder can have line management accountability for a team, in which case a proportion of their time (circa 20-30%) will be people focused rather than task focused
  • Requirements

  • People experience in customer focused organizations, in disciplines such as Digital, Design or product management, with leadership skills motivating and inspiring others to excel
  • English copywriting qualifications or equivalent
  • Experience of User Centred Design methodology and its practical implementation
  • Expert in best practice when writing for the web
  • Understanding of user experience and web best practice
  • Experienced in multi-channel content creation (web, print, mobile, tablet)
  • Familiar with the use of prototyping tools, basic Photoshop skills and word-processing software
  • Subject matter expertise of channel, including technical, commercial, marketplace and customer considerations
  • Innovative the ability to approach things differently or do different things to deliver goals
  • Strong communication skills, both written and verbal, to explain complex or technical issues
  • Good relationship management skills to satisfy a wide range of internal and external customers with conflicting priorities
  • Good time management and prioritisation of projects and tasks
  • Experience working with agencies, particularly for usability testing
  • High levels of resilience and self-motivation
  • To be considered for this role, the relevant rights to work in Hong Kong is required.

    You’ll achieve more when you join HSBC.

    HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment.

    Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

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