Senior Digital Operations Executive (yuu)

Yuu rewards

鰂魚涌, 香港

5小时前

source : Dairy Farm

The Job

Setup, test and deploy marketing campaigns including personalization and dynamic content across different platforms within Salesforce Marketing Cloud

Leverage Journey Builder to deliver multi-touch communications

Create SQL queries in Automation Studio to segment audiences

Provide troubleshooting for stakeholders working on deliverables and encountering errors or technical issues with SFMC or CRM platform

Tracking of campaigns Pre / post campaign analysis

Data extraction / analysis via google analytics / SFMC / CDP

Digital campaign management and delivery

Working and developing on Journeys via Journey Builder, Automation Studio and Email Studio

Assisting in campaigns operation and creation, including working on comms setup, data configuration, audience creation, and utilization of capabilities in SFMC

Review campaign possibility and develop solutions on Automation Studio, Data Extensions, Contact Builder, and Journey Builder in SFMC

Applying functional knowledge of SFMC enabling personalization of Email content using AMP Scripting / HTML / CSS

Utilizing technical knowledge of SFMC to develop new / modifying existing Journey’s and Automations

Designing, developing, testing, documenting, and deploying high quality business solutions on the SFMC platform based on business needs

Act as best practice knowledge base on SFMC products, updated on key new features and functions of SFMC, such as Einstein

Review and QA the campaigns / automations setup in the team

Work with cross-functional teams and external parties perform UAT app and digital journey enhancement

Provide an on-going support, troubleshoot, and validate production issues to perform the root cause analysis, reconciliations, perform corrective actions for issue resolution

Work on / involve the ad hoc MarTech projects and assignments such as CDP integration / implementations / design, automate workflow, automate personalization comms, etc

The Role

University graduate in marketing, technology, or related disciplines

Minimum 4 years’ experience in an eCRM / digital marketing campaign role with relevant industry experience in CRM, preferable in agency / ad-tech vendor

Demonstrates ability to plan processes and work across broad, diverse groups to assure work is completed in a timely manner

Good understanding of data relationships, digital customer journeys and segmentations

Must have experience automating marketing campaigns in the Salesforce environment or any other marketing automation tools (Braze / Adobe Marketo / Oracle Eloqua)

Strong SQL and HTML skillset is a must

Proficiency in google analytics and amscript is preferred but not necessary

Proficient in spoken and written English desirable to have proficiency in Cantonese and Mandarin

Less experience or Fresh graduate with strong SQL and passionate in Martech would also consider as CRM Executive

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