Marketing Executive, HBX Taiwan
Hong Kong


  • Develop and execute HBX Taiwan marketing strategy to increase awareness and growth of local market audience.
  • Work with Regional Ecommerce and Marketing teams to maintain HBX Traditional Chinese marketing content on owned and paid channels including DTC site and mobile app (banners and marketing translations), newsletters, and social platforms.
  • Partner closely with Hypebeast and other cross-departmental teams to communicate on our latest campaigns / releases.
  • Work with our HBX Digital Marketing team on launching localised ads in Taiwan and establishing new affiliate partners for promoting our HBX website on driving awareness and conversions.
  • Develop and execute local content strategy to support global and local 360 campaign strategies.
  • Manage and grow the HBX Taiwan content channels including HBXTW LINE channel to promote our latest releases and Taiwan-related news.
  • Partner with the Hypebeast editorial team to support and establish cross-promotion channels.
  • Maintain and provide weekly updates on HBX Taiwan website sales and traffic performance to management and cross-departments.
  • Assist in driving new developments for the HBX Taiwan website on providing further localised experiences for our Taiwan customers and more ways of reaching local audiences.
  • Work collaboratively with our Special Projects team to ideate on new brands and exclusive 360 campaign projects to increase HBX Taiwan awareness in local market.
  • Requirements :

  • 2+ years of solid work experience in marketing, communications, brand building responsibilities or other relevant disciplines.
  • Sound understanding of Taiwan digital marketing, fashion e-commerce markets a must; experience in Taiwanese fashion e-commerce landscape a plus.
  • Experience with Taiwan local e-commerce and social platforms and best practices.
  • Bilingual Chinese and English fluency.
  • Strong interpersonal and networking skills.
  • Candidates with more experienced will be considered as Senior Executive.
  • If you think you’ve got what it takes, please provide your cover letter, portfolio, CV and expected salary. This position is based and located in Hong Kong.

    Candidate must be eligible to work in Hong Kong. Personal data collected is for recruitment purpose only.


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