Corporate and Customer Communications Director

Oversee a team tomanage corporate communications, reputation risk management, customercommunication, internal communication and CSR

Keyfocus areas :

Corporate Communications / Public Relations

  • Develop and implement corporate communications strategy for all business units and functional areas to reinforce thought leadership on innovations / break-throughs in protection solution, value added services, technology / digital achievement, brand / campaigns and customer experience
  • Drive and plan the development and execution of PR strategy and continuously work with business / divisions to identify media angles to maximise company exposure, strengthen AXA brand with our target segments and achieve the media share of voice target
  • Tune in to latest news, market situations and competitor movements to react appropriately and relevantly in a timely manner
  • Build and maintain strong relationships with media to maximise media exposures
  • Maintain quality control of all communication material
  • Liaise with Group / AMO to optimise opportunities to expose Hong Kong and to ensure adherence to corporate communication governance
  • Reputation Risk Management / Crisis Management

  • Establish the reputation risk management framework and on-going monitoring
  • Work closely with Risk Management Team, Crisis Management Team and other relevant parties to prepare relevant holding statements, ensure proper follow-up, reporting, analysis on any reputation risks or issues
  • Monitor, assess and manage reputation risks, including but not limited to risks generated from policy changes, price increases, customer complaints and service disruptions.
  • Monitor high-risk cases and anticipate / plan mitigation actions

  • Escalate and alert management / AMO / Group (as relevant) on negative events and deriveand align on actions on a timely basis
  • Ensure deliverables / materials align with the relevant guidelines deployed by Group / RO / Local entity
  • Design and drive the CSR strategy riding of business focus and priorities
  • Lead the Corporate Responsibility programmes, sponsorship and staff volunteering activities to deliver the desired social impact
  • Manage AXA Foundation fund movements and seek annual approvals for top ups where relevant
  • Internal Communications

  • Manage internal communications to drive employee engagement and dto timely disseminate corporate messages in a simple and innovative manner work closely with HR to coordinate messages and events to drive employee engagement and pride
  • Act as communication lead for cascading BCP information effectively to staff, working closely with HR and Security teams
  • Drive the corporate gift sourcing and production as well as related logistics plus services for internal customers
  • Customer Communications

  • Own and enhance the customer communication guidelines taking into consideration the evolving customer expectations and preference, business needs, channel developments and referencing any latest Group guidelines and market best practice
  • Advocate and set standards for simple and clear customer communications
  • Act as gate-keeper to ensure quality of correspondences being one of the key reviewing parties
  • General Management& Supervision

  • Budget management
  • Resource planning
  • Team management and leadership
  • Degree holder with 12-15 years of relevant experience, of which 5 years at management level
  • Excellent communication and language skills (written and spoken) in both English and Chinese
  • Experience in crisis management
  • Strong and extensive media network and relationships
  • Good understanding of financial and wealth management issue
  • Good people management skills
  • Would you like to wake up every day driven and inspired by our noble mission and to work together as one global team to empower people to live a better life?

    Here at AXA we strive to lead the transformation of our industry. We are looking for talented individuals who come from varied backgrounds, think differently and want to be part of this exciting transformation by challenging the status quo so we can push AXA - a leading global brand and one of the most innovative companies in our industry - onto even greater things.

    In a fast-evolving world and with a presence in 64 countries, our 166,000 employees and exclusive distributors anticipate change to offer services and solutions tailored to the current and future needs of our 103 million customers.

    ABOUT AXA HONG KONG AND MACAU AXA Hong Kong and Macau, a member of the AXA Group, prides itself on serving over 1.3 million customers 1 in the region.

    In addition to being the #1 global Property & Casualty commercial lines insurer 2 , we are also one of the largest health protection providers in Hong Kong and Macau.

    Empowering people to live a better life’ is the goal of AXA Hong Kong and Macau, which is reflected in everything we do.

    We are one of the most diversified insurers, providing a full range of coverage for individual and commercial customers.

    We offer all-round, integrated solutions across Life, Health and Property & Casualty to address all their insurance needs.

    AXA is an equal opportunity employer. We are committed to promote Diversity and Inclusion (D&I) by creating a work environment where all employees are treated with dignity, respect, and where individual differences are valued.

    We welcome and treasure diverse profiles to join our big family, and to build an inclusive culture together which allows everyone to maximize their personal potential.

    1 Including customers of AXA China Region Insurance Company Limited, AXA China Region Insurance Company (Bermuda) Limited (incorporated in Bermuda with limited liability), and AXA General Insurance Hong Kong Limited

    2 AXA Corporate Solutions, AXA Matrix Risk Consultants, AXA Insurance Company, and AXA Art with AXA XL’s insurance and reinsurance operations combined


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