Assistant Manager - Marketing Planning and Analytics
FIL Investment Management (Hong Kong) Limited
Hong Kong, Hong Kong
6天前
source : eFinancialCareers Ltd.

Key Responsibilities

  • Under the guidance of the Head of Insights and Proposition, develop analytics models, derived from quantitative data as well as qualitative "outside-
  • in" feedback with visualization tools to support Customer Insights and Analytics activities.

  • Apply numerical analyses on internal data sources to provide a deeper understanding of Fidelity's customer / client segments.
  • Use statistical tools to develop actionable insights that will enhance client engagement and satisfaction levels. Develop output reports and dashboards using visualization tools.
  • Identify and test new data sources to determine their significance in predictive model performance. These sources are extremely varied in type of data, size of data, and purpose of data.
  • Work with the business units to undertake customer segmentation studies.
  • Support the development of scoring models, customer lifetime value models, and propensity modelling.
  • Work with Technology teams to integrate model output with other marketing automation and other customer relationship management systems.
  • Experience and Qualifications Required

  • Bachelor's degree (Math / Computer Science / Statistics) or equivalent experience.
  • Strong statistical concepts and analysis skills - read, process, derive, plot, compare
  • Basic understanding on R, MATLAB, Python
  • SQL & Access proficiency (ability to create, maintain, alter & query databases)
  • Proficient in use of productivity tools like MS-Office and SQL Server
  • Strong verbal and written communication skills, strong interpersonal and active listening skills
  • Considerable experience communicating with clients clearly and effectively through various media formats
  • Ability to multi-task, detail oriented with strong organization and time management skills
  • The candidate should be self-motivated and work well in a fast-paced and complex environment
  • Ability to story tell using data and to follow through on action items
  • Curious, ability to step out of comfort zone, not afraid to make mistakes and challenge status quo
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