Overview of job
Wavemaker is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally.
We are currently looking for an Interaction Lead to join us. In this role, you will be responsible for growing digital investment within existing Wavemaker’s client pool, integrating digital thinking across existing clients and the agency including digital training & up-
skilling of Wavemaker account teams.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
Reporting of the role
This role reports to : Managing Director
3 best things about the job :
1. Opportunity to lead and drive Wavemaker Interaction’s operations in Hong Kong
2. Play a crucial role to establish Wavemaker Hong Kong as a leading digital agency in the market
3. Exposure to work with clients across a range of sectors
What your day job looks like at Wavemaker :
Managing digital planning and buying within the agency
Ensuring that all client teams understand how to plan and buy digital mediamanaging and motivating client leads their teams on Digital mediaestablishing specific digital skill sets within existing team membersestablish close working relationships with GroupM and other WPP agencies
Conducting regular training sessions and actively developing digital expertise within the current staff and client leads
Developing buying strategies to maximise client and Wavemaker revenues, including partnerships, cross media and third party companies
Being an ambassador for digital, planning and buying and Wavemaker both internally and externally
Sourcing new business opportunities
Participating in new business pitches
Working with Regional Interaction on regional clients
Embodying and promoting the Wavemaker Interaction values
Obtaining maximum value for clients’ budgets in all media negotiations, leveraging added value from new negotiations and leveraging cross channel added value
Developing an excellent understanding of Wavemaker’s clients, understanding their business and who they work
Defining and developing appropriate implementational strategies
Ensuring implementation of client campaigns is carried out expediently and within budget by the team
Ensuring the highest standards of internal and external client servicing from the planning and buying team
Managing the billing and finance procedures of team
Establishing strong relationships with key senior media owners
Forming strong relationships with other specialist partners
Promoting Wavemaker and its ambition and values to suppliers and other partners
Actively seeking new business opportunities for Wavemaker
Building and maintaining strong client relationships
Actively empowering clients within their organisations to be digital ambassadors for Wavemaker internally
Being the principal client point of contact on digital planning and buying matters at the agency
Criteria by which success is measured
Digital Revenue Growth
Client satisfaction, via formal and informal feedback
Timely delivery of contracted services to client
Rigorous stewardship of clients’ budget
Development of existing business from within Wavemaker and support for Business Development in the pursuit of new business
Team satisfaction, normally via solicited feedback, eg, 360-degree evaluation
Development of staff under your supervision
Skills and Behaviours as outlined below, plus embodiment of Wavemaker values
Achievement of specific objectives, reviewed in regular appraisal
What you’ll bring :
Excellent understanding of the digital space including, display advertising, SEM, SEO, mobile, social media, data, content, and emerging touch-points and technology
Complete understanding of the digital advertising process from strategy development to campaign implementation and reporting
In depth knowledge of digital communications channels and their potential applications
Clear understanding and experience of implementing campaigns through multiple digital channels
Strong negotiation skills
Strong leadership qualities, both strategic and personal
Minimum qualifications :
Graduate level, Business or Marketing degree (or equivalent) preferred, but not essential
6 years+ experience, ideally local media marketplace experience and experience in digital communications and digital marketing at a client company or agency
Experience with media agency, creative agency, PR agency or sales house an advantage
Capable of delivering implementation strategic insight
Ability to manage workflow effectively
Strong numeric skills and attention to detail
Fluent oral and written English
Fluency in Cantonese, Mandarin and other languages are an advantage
More about Wavemaker
Wavemaker is a billion dollar-revenue next generation agency that sits at the intersection of media, content and technology.
We are obsessed with the customer's purchase journey and is what connects our mission directly to our client’s business challenges.
We invented WM Momentum, the world's most comprehensive study into how people make purchase decisions and have conducted over 375,000 surveys in 70 markets and across more than 30 categories.
We are a business that is powered by the creativity and curiosity of our 8,500 people in 90 countries, united by our PACED values.
We are a part of GroupM, WPP’s global media investment management company.
For more information, go to
About Hong Kong
Hong Kong’s small yet highly dynamic and efficient media market means it gets to operate with agility. Its internet and digital penetration continues to grow year-
on-year, and has the highest smartphone penetration in Asia Pacific at 87%, while tablet ownership clocks in at 57%. Hong Kong’s digital market boasts a healthy mix of local, regional and global players, providing new opportunities in the media space.
If you want a future in media and communications, and believe in Hong Kong’s belief of work hard, play hard , there is clearly no place more vibrant, challenging and exciting than Hong Kong, where opportunities for you to innovate and grow are unparalleled.