Marketing Manager
Qurio Education Company Limited
Kowloon Bay, Kowloon, Hong Kong
2天前

About Qurio

Qurio is a parallel learning system offering after-school enrichment programs for children. Our innovative curricula delivered via unique experiential learning methods are designed to inspire curiosity and accelerate learning for each child.

Our mission is to transform each child’s unique gifts beyond just academic progress but to achieve mastery of life skills.

Ultimately, our vision is to promote transformational families where every child is equipped to reach their full potential and achieve success in life.

Qurio is part of a prestigious education group committed to delivering the highest standard of service. With more than 20 years of track record in educational excellence, the group has built a solid reputation among parents and students.

Through engaging learning activities and professionally designed teachings, students have been rewarded beyond just textbook knowledge.

What You’ll Be Doing :

Strategy & Brand Development :

  • Lead the strategic development and execution of integrated marketing campaigns to drive brand awareness and customer acquisition.
  • Develop new revenue streams, product, and pricing strategies that align to market needs as well as Qurio’s positioning.
  • Serve as the focal point for all brand and marketing initiatives across Qurio’s Learning Centres.
  • Help guide the creative development for learning materials and workshop content, ensuring adherence to brand guidelines.
  • Lead Generation & User Growth :

  • Create a targeted and cost-effective multi-channel marketing strategy for generating the high quality leads
  • Manage campaign tracking and improvement, measuring and optimizing the messaging, budget spend, and channel mix.
  • Plan and execute engaging events / workshops to build brand awareness and generate leads.
  • Develop marketing collateral and sales tools including brochures, presentations and proposals
  • Develop innovative digital media marketing strategies including search engine optimization, video and social media, and email marketing campaigns.
  • Support the creative execution of learning programs and seasonal camps.
  • Build and expand Qurio’s brand presence across traditional media, social media, and influencers.
  • Manage the workflow of projects, working collaboratively with the Creative Team and managing external vendors and production houses to ensure projects are delivered on time and to budget.
  • Provide analysis and reporting to communicate progress and results to all relevant stakeholders including the senior leadership team.
  • People Development & Management :

  • Inspire and coach the Marketing and Creative Services team to ensure alignment and achievement of goals.
  • Actively build your team - hiring, training, and developing team members.
  • What We’re Looking For :

  • A recognized degree or postgraduate qualification in Marketing, Advertising, Media, Communications, or a related discipline
  • Between 4-8 years of relevant work experience gained from a creative / media agency or in-house marketing communications firm, including minimum 2 years in a leadership role
  • Proven understanding of marketing best practices with a track record for developing growth marketing strategies that deliver tangible business results
  • Strong business acumen and up to date with the latest trends in marketing technologies
  • A creative and innovative spirit, that encourages exploration and challenges the status quo
  • Highly motivated self-starter, resourceful, and can work independently as well as in teams
  • Possess a hands-on and can do attitude
  • Self-aware and reflective in both productivity and performance
  • Strong people skills, approachable, a good listener, and empathetic
  • Collaborative and team-oriented approach
  • Ability to manage multiple projects and stakeholders concurrently
  • Highly self-motivated and efficient with superb attention to detail
  • Flexible and adaptable in a dynamic working environment
  • Excellent command of written and spoken English and Chinese
  • Passionate about impacting change through education
  • Good understanding of the Hong Kong education system with international exposure
  • How to Apply

    To apply, submit your resume to careers qurioed

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