Digital & Social Media Senior Specialist
7-Eleven
鰂魚涌, 香港
6天前
source : Dairy Farm

Is this your next challenge in CRM and Digital?

The challenge is to :

Customer Relationship Management

  • Maintain good network and amicable relationship with the media and influencers
  • Assist in innovative marketing campaigns, especially events and activations that maintain brand aspiration and drive long term customer value through recognition and relationship-based initiatives
  • Prepare press releases, organize events, manage shootings
  • Work with internal & external parties closely on event management
  • Digital

  • Embrace the new digital media to convey a different, innovative message to customers
  • Understand the customer preferences, profiles, attitudes and expectations towards digital platforms, and leverages this knowledge to enhance and revamp better online experience
  • Implement cross-channel (online & offline) Digital & CRM campaign communications aligned with guidelines and convey consistent message
  • Actively drive the brand’s online presence, securing the efficiency of the communication across digital media channels
  • Do you have experience in social media platforms management ?

  • University degree holder with major in Communications / Language / PR & Marketing or equivalent
  • Min. 3-5 years of experience in related fields, general journalistic or marketing experience is beneficial
  • Experience in social media platforms management is preferred
  • Excellent command of written and spoken English and Chinese
  • High proficiency in MS Office applications and Chinese word processing
  • A team player, detail-minded, independent with strong interpersonal skills
  • Self-motivated and able to work independently with strong sales drive
  • Fast learner, good communication and presentation skills
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