Senior Marketing Manager Lai Chi Kok Kowloon Indeed com
AGroup Company
Lai Chi Kok, Kowloon City, Hong Kong
source : Fidanto

Job description Elderly Care and service Job Duties Plan and develop a unified brand and marketing strategy across the various business units in the organization Work closely with other business units to design and drive overall internal and external marketing calendar and events Lead the overall creative process and develop ATL BTL offline and online marketing contents including traditional and digital advertisements promotional campaigns social media EDM SEO SEM events exhibitions tradeshows press release lifestyle content write up etc Manage and own the customer loyalty program including program content operations member communications etc Work closely with the Head of Retail to manage and co own the ecommerce site including back end CS operations regular content updates product write ups etc Manage develop and execute the internal external communication collaterals Work closely with retail direct sales products and other business units to implement an integrated marketing strategy and vision Communicate with operation team to implement marketing plans and enhance business performance Closely monitor market trends and competitors to generate insights and advocate best practice marketing innovations and recommend relevant changes to marketing and business development strategies Be accountable of annual marketing budget including budget planning and cost control to maximize marketing ROI and cost effectiveness Regular KPI ROI analysis to identify opportunities and area of improvement and enhance overall marketing implementation Conduct monthly and annual marketing product and promotional forecasting in line with the brand retail target provide input to help improve team forecasting accuracy Act as a brand gatekeeper for all brand communications to ensure consistent delivery across all channels markets and portfolios Manage and work closely with external vendors to implement marketing initiatives Formulate and conduct objective performance measurements to support our long term branding objectives Requirements Bachelors Holder in Marketing Business Administration or related disciplines Minimum 8 10 years related work experience inhealth care personal care aged care or related industry Passionate about delivering quality aged care through product and service innovation and or eager to transform the perception of this sector to promote positive active aging Enthusiastic and committed to delivering high quality workin a collaborative environment through good communications and teamwork Willing to experiment with new concepts and approaches Comes up with creative solutions to difficult problems Able to handle multi tasks work under pressure and deal with tight multi projects deadlines Excellent communication skills and fluency in both oral and written English Chinese and Mandarin A good team player and creative solution solver with a can do attitude Willing to work according to events schedule and travel to China and overseas Proficiency in MS Word Excel PowerPoint Knowledge in graphic and design is an advantage but not a requirement Attractive remuneration package and excellent career prospects will be provided to the right candidate Please forward your CV word format with present and expected salary to alicesin recruithk net Please Contact Ms Sin T 2110 3966 if there is any further enquiries The information provided by applicants will be used for employment related purpose only All applications will be treated in strict confidence and used exclusively for recruitment purposes The company will retain the applications for a maximum period of 6 months

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