Store Planning & Visual Display Manager
Hong Kong S.A.R.

Key Responsibilities :

1. Visual Image and Design coordination

Identify the visual image needs for different boutiques / counters in markets and work with CAP team to validate and finalise the design brief

Implement the designs & plans created by CAP design team

End-to-end follow through on boutiques / counters construction in close liaison with CAP design team, local team and external contractors

Continuously assess external vendors / contractors for price and adherence to CSR requirements

Supervise and assure the quality of build developed by contractors

Provide design feedback to CAP team and work closely with local FBP teams to ensure design elements meet and deliver on desired client experience.

On-going assessment and maintenance of boutiques / counters to ensure the visual image is up to standard and visually appealing for our clients.

2. Visual Merchandising and Retail Marketing Activities

In alignment with business objectives, priorities and the marketing plan, work in close collaboration with the marketing, client and retail teams, to ensure excellence in execution and on time delivery of transparencies and SPMs.

  • Supervise the installation of display material assets at all points of sales ensuring it meets image standards. Provide clarity in instruction to front line staff on a) destruction of display material;
  • b) controlling the usage of dummies; c) distribution of display materials, stock management of display materials at all points of sales.

    In accordance with business objectives and marketing plan, plan for outpost designs, window and in-store retail marketing activities that are required to drive business objectives.

    Supervise the construction of outpost, window, in-store promotions and retail marketing activities to ensure excellence in design construction delivery.

    Estimate and control construction expenditure within aligned budget and returns on investment (where applicable) with marketing.

    3. Boutique renovation / Retrofit planning

    Re-establish rigour in the end-to-end process from lease negotiations to boutique opening, including lead times required

    Coordinate with Finance, Real Estate team, and CAP team on business needs, design, and business case requirements for new doors / renovations / retrofits

    Work in collaboration with retail team on design brief, and business objectives of new doors, renovations or retrofits

    Ensure construction cost adheres to planned budget and benchmarked against similar door typologies

    4. Project Coordination and Delivery

    Refine project planning process for the VM team focused on delivery lead times or decisions required at key milestones; creative flexibility and adopt an agile method where possible to flex for market context and business priority changes

    Adopt the role of the delivery project lead, and create transparency in a non-linear process that allows other stakeholders to provide input on changes, whilst adhering to non-negotiable execution milestones

    Coordinate with CAP team on amplification of image-driven pop-up events and podium installations

    Collaborate with CAP team on market adaptations, and gather market feedback on business needs

    5. Budget Management

    Prepare annual budget needs for events / installations, boutique renovation, retrofit, maintenance, and operational enhancements

    Forecast appropriate SPMs quantity and follow through on order processing and delivery

    6. Leadership and Change Catalyst

    Inspire other functions to consider the visual identify of FBP through the lens of VM team

    Shift from delegation of execution tasks to promoting a culture of collaboration within the VM team and in working relationships with other functions

    Coach and empower team members to think creatively about how to solve for current operational challenges, and test and learn potential solutions to existing pain-points

    Lead by example in having a positive mindset and adapting new ways of working with other functions, creating flexibility in how we achieve results against a common business objective

    Personal Specifications :

    Academic / Professional Qualifications :

    Work Experience

    5 years experience in retail industry, with solid experience in visual merchandising and / or store planning.

    Experienced in defining the physical client experience and making design execution decisions based on visual impact and store client journey.

    Preferred to be experienced in design thinking approach, and taking an outside-in service design approach to validating design needs against desired client experiences

    Required Competencies :

    An excellent understanding and sensitivity towards luxury and CHANEL Beauty’s positioning in the market, balanced against the fast-paced nature of the beauty industry

    Understands and applies the methods of design thinking in validating design specifications and amplifying creative concepts from Global in alignment with desired client experiences

    Creative vision, design detail-oriented, with the confidence to validate design execution decisions together with CAP, Marketing and Retail teams

    Accountable and responsible leader with a strong sense of ownership and positive attitude

    Excellent project planning and organization skills; experienced in defining, adapting and managing non-linear plans

    Strong collaboration, agility in adapting to market changes / business priorities

    Proactive in seeking alternative solutions, especially when context or business needs deviates from original plan

    Excellent communication with internal stakeholders and negotiation with external suppliers


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