Key Responsibilities :
Oversee marketing and promotional activities of the Cyberport Arcade (shopping mall) to facilitate the achievement of agreed public mission and commercial targets.
Prepare annual marketing plan for arcade promotion and see through the execution of the plan. The plan should include regular festive event promotions, theme-based promotion to enhance arcade positioning, dovetailing shopping mall promotion with major events and public mission events at Cyberport, on-request promotion to support shopping mall leasing team for specific new / existing shopping mall tenants or shopping mall tenant prospects, etc.
Prepare media plan integrating with overall branding / marketing strategy
Enhance / reinforce shopping mall strategy for overall digital technology and specific theme of each arcade level
Enhance / reinforce shopping mall positioning to differentiate Cyberport Arcade from other commercial shopping malls, including digital tech positioning, pet-friendly positioning, etc.
Support Cyberport flagship events, including CVCF and DELF
Support Cyberport cluster specific activities, including eSports competitions using CyberArena and / or activities at CyberLab
Support shopping mall Leasing & Operation team to achieve footfall targets of arcade
Manage daily shopping mall marketing operation and arcade marketing team
Any other activities to promote shopping mall strategy
Oversee the digital marketing channels and drive their growth including but not limited to Arcade website, social media channels and e-newsletter, etc.
Keenly aware of the current retail landscape, consumer trends and the competitive landscape.
University graduate in Marketing or related disciplines
Over 10 years in shopping mall marketing of which 3 or more years in management
Experience in digital technology related business
Track record in digital media promotion
Experience in managing a marketing team
Experience in RetailTech, including big data analytics, online-to-offline (O2O), etc., a bonus
Experience in government related organizations preferred
Flexibility to work varied schedule including holidays as needed to support the arcade events
Strong sense of mission, open-minded quick learner and hard working
Strong communications, problem-solving and interpersonal skills
Excellent time management and able to manage multiple projects concurrently
Excellent written and spoken English, Cantonese and Mandarin
Proficient in PC skill, including MS word, Excel, PowerPoint and Chinese word processing etc.
Able to work independently, self-motivated and attention to details
Detail-minded with strong organisational and time management skills
Multitasking abilities and capability to meet tight deadline
The position is on a 1-year fixed-term contract.
Interested parties please apply on or before 11 Feb 2022 in confidence with full resume in Word document, stating present and expected salary to : hr cyberport.
hk and quote the reference.