Assistant Manager, Digital Marketing, Tommy Hilfiger Asia Pacific
Tommy Hilfiger
Hong Kong, Hong Kong SAR


Based in Hong Kong and reporting to the Senior Marketing Manager, Consumer Journey, you will assist the formulation of regional strategy, digital / social execution and reporting of always on activities, brand building campaigns, social media, digital media, bloggers engagement, CRM program, and e-Commerce.

Plan, monitor, daily execution on the ongoing company presence on social, digital touchpoints. Launch optimized, targeting online advertisements to increase brand awareness, enhance engagements, traffic to online / offline to support business objectives.

This is a rare opportunity for an experienced and dynamic candidate with digital project management experience to join a reputable retail fashion brand.


Assist formulation of digital marketing strategy and plans through research, insights discovery from social media, and market understanding.

Facilitate timely communication with internal parties (cross functional teams in APAC office, stakeholders in Amsterdam office, stakeholders in countries.

and external partners / agencies to address requests of digital marketing assets and to ensure timely availability of assets for in-markets campaign implementation including website content update, online advertising, social content, digital editorial content / videos, CRM e-newsletter, ecom etc.

Coordinate and manage various online customer touch-points, including branded website, social media platforms, ecom (owned & 3rd parties), e-newletter.

Monitor and maintenance of brand’s websites, brand’s e-Commerce websites & brand’s social media platforms in the region, such as Facebook, Twitter, Line, Instagram, Weibo, WeChat, etc, and to manage / drive strategy of social media content calendar and implement social media activities such as paid social & social influencer activation etc.

Lead & execute social media campaigns that support key launches, cultural happenings and evergreen content through creative and out-of-the-box thinking.

Display a strong passion for cultural trends, social media platforms and content strategy

Execute daily operations for the overall online advertising campaigns including creative creation, advertisement performance.

Closely monitor and analyze online advertising performance and generate suggestions

Drive e-commerce marketing & content deliverables to further support market to increase online business

Prepare regional dashboard / report in timely manner to cover performance of digital media placement, SEM, social media & influencers’ engagement, CRM membership growth, ecom performance in monthly and campaign basis.

Stay acquainted with latest digital trends & news and social media development, to monitor competitive activities online, and to prepare market intelligence as update internally / externally.

Monitor the digital platforms regularly for any new business and marketing opportunities

Ad-hoc tasks will be required when assigned.


Internal : Cross - functional teams in APAC office, TH Global, and countries

External : Agency partners / media partners


Direct : / Senior Manager, Consumer Journey, APAC

Indirect : / Senior Marketing Director, APAC


CREATIVITY : Fashion aware, interest in trends, lifestyles, competitors and media. Enjoy digital dive, support innovation of new digital ideas.

Can work within the creative process effectively, and support bring ideas to realization in productive & efficient way. Be a creative thinker - have experience managing programs and projects and a track record of implementing new ideas

TEAMWORK : A team player who can be accountable and flexible and work cross-functionally. Good interpersonal skills. Could build good working relationships with internal cross-functional teams, and collaborates toward deadlines and deliverables.

Able to communicate effectively across the regional & with global; effectively works at long distances.

  • ORGANIZING : Excellent organizational skills and attention to detail. Works according to defined schedules / deadlines; understand direction, marketing objective well and able to work with high accountability;
  • manages own work and tracks progress. Proactively looks for resources to get things done; able to multi-task and adapt to changing priorities.

    ENVIRONMENT : Comfortable to work in fast-paced, team-oriented setting environment; interface with global & countries frequently.

    Deal with various agency partners from different countries occasionally.

    Functional Competencies :

    Muti-tasking Skills

    Digital knowledge and hand-on execution on social, online media, ecom, e-newsletter.

    Project management skills

    Creative & strategy thinking


    Experience : 5 + years digital marketing experience

    Education : Bachelor’s degree

    Skills :

    Familiar with digital marketing tools, such as Facebook business manager, Sprinklr, GA etc

    Strong analytic skills and number sensitive

    Fluency in English, Cantonese and Mandarin

    Minimum 5 years of experiences to manage online campaigns, social media, website development, campaign performance reporting & ROI measurement.

    Candidate from FMCG, Cosmetics, and Retail fashion would be an advantage. Agency background is also welcome.

    Self-motivated with Can-Do & Positive attitude and could think out-side-of-box.

    Proficient in both PC & MAC, strong computer skills WORD, Excel, Powerpoint, Keynote.


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