Data Analyst
Turner Broadcasting System, Inc
Hong Kong, Hong Kong SAR
3天前

What will you be doing?

Support the intelligence and analytics manager by turning insights from our Data Platform into actionable decisions

Contribute to the development of analytical approaches and methodologies to solve business questions using a varying set of data sources

Be the facilitator and contact to develop and enhance our analytics approaches and models that underpin our sales and revenue business

Specific Tasks Include :

Support the design and build automated dashboard reports to address key business questions with the support of Audience Insights and Turner DV&I teams.

Analyse which reporting elements and data sources can be centralised and what operational process are required.

Build the agreed upon analytics projects including but not limited to, audience forecast using regression analysis, segmentation, recommendation and optimisation solution and campaign planning / effectiveness from start to finish.

Interpret and manipulate large volumes of data to provide actionable insights in a user-friendly way. This will require understanding the business needs, the data structure of the various inputs to determine the most relevant output from Excel to PowerBI to Looker.

Play a proactive role within the London based digital analytics team to identify areas of improvement for audiences & data output and information needs.

Work on every stage of the digital & data process from project inception to analysis and presentation of insights internally and externally.

What do we require from you?

Experience in modelling (econometric or advanced statistical analysis) digital analytics preferably within media

Good experience using statistical software packages with a willingness to learn new tools, data analysis techniques and applied statistics

Knowledge of quantitative methods and the ability to roll up sleeves and dig into the numbers

Experience with web analytics and a good understanding of digital metrics, dashboard creation and reporting, media campaign optimisation, and on-

line marketing performance measurement

Strong attention to detail, and ability to quality check their own work to ensure data anomalies / mistakes are caught prior to delivery of work

Ability to meet deadlines in a fast-paced environment with a high standard of quality

Hands on, problem solving abilities can do approach (so someone who is a thinker and a doer)

Excellent communication skills written and spoken able to articulate complex concepts in a clear and concise manner.

Excellent Excel skills with advanced skills such as VBA preferable

Highly desirable :

Programming and coding language skills using Python, R, etc

Predictive modelling and multi-touch attribution modelling experience

Knowledge of data analysis software and familiarity with key TV and online consumer research and audience measurement sources

Good understanding of research concepts and survey methodologies

Rounded knowledge of digital media buying and delivery

Working knowledge of digital performance platforms like Adobe, Quantcast, ComScore, DFP, Freewheel, Moat

But wait, there’s more!

Part of the Warner Media family of powerhouse brands

Work for the BEST! Turner has been the recipient of HR Asia as one of the best companies to work for in Asia 2018; Hong Kong workplace awards : Caring Company Award 2017-

2018 and Manpower Development Award 2017-2018

All applications may be considered for other suitable positions within the WarnerMedia Group.

All applications will be retained for a maximum period of one year. Turner International

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