Events & Activation Specialist (FMCG, HKD 620K)
Location Hong Kong Job-type Salary Negotiable Contact Eleanor Chan Email Reference A021954 1652341338
Our client is a global consumer products company. They are now hiring for an Activation Execution to join the team.
Key Highlights :
Drive overall commercial performance and brand portfolio awareness and trial.
Lead the implementation of brand activation, merchandising plan & budget allocation for all channels.
Work with brand and trade team on brand strategy setting & operational planning
Manage external business partners & agencies on Horeca & other channels plan.
Assist & manage the trade activities planning on coverage, merchandising and distribution in HK
Provide reports to management for performance evaluation and operation planning
Key Accountabilities :
Design and manage overall plan and its budget allocation with aims to improve overall channel ROI and sales performance
Work with all partners internally and externally, support in building strategic plans
Deliver activities to improve brand presence & product trial, while ensure a strong conversion to regular and loyal consumers to sustain the growth and competitiveness
Develop overall merchandising and visibility strategy and budget plan
Lead the implementation of the agreed route to market strategy, merchandising plan and distribution coverage to optimize the launch and growth of the brand in the market
Work with local creative agencies to develop & execute merchandising support campaign
Manage implementation agencies & distributor to ensure proper execution of brand cycle campaign and brand ambassador execution
Manage resource allocation, in-store display design, in-market communication
Requirement :
Bachelor degree holder
At least 3-4 years Trade marketing / consumer brand activation experience preferably in a renowned FMCG company
Strong business acumen & strategic thinking
Strong inter-personal skills and communication skills
Interested individuals please send CV (word format) to Eleanor Chan (Eleanor . Chan connectedgroup.com) for more information
