APAC Communication Lead - GWS - Local
Hong Kong , Hong Kong

Location(s) Hong Kong - Hong Kong

Job Summary

The Communications Manager, GWS I Local is responsible for the full complement of the APAC GWS I Local Communication function working directly with Global GWS Local Communication Lead and GWS Local APAC Divisional President.

The position is primarily responsible for managing and delivering the communication strategy across APAC working with key leaders / stakeholders to translate messages into compelling employee and client engagement, messages and content.

Role objectives include, but are not limited to :


  • Own the development and ongoing maintenance APAC GWS Local Communications plan and calendar, covering media relations, client and internal communications for special projects and other business requirements on any annual basis
  • Partner with APAC GWS Local leadership across internal communication requirements covering regional and country activity;
  • providing guidance on key message development in-line with regional / country strategies and direction, drafting content, editing and proofreading and distribution where required.

  • Collect submissions, prepare appropriate content, editing, proofreading, putting into template, and manage distribution where required across GWS and wider CBRE communication mediums e.
  • g. Monthly Asia Big Wins, GWS Newsletter

  • Supporting the collation of GWS wins content for Quarterly Earnings calls / announcements and packaging to global
  • Collecting submissions, preparing appropriate content, editing, proofreading, putting into template, distribution for the monthly GWS APAC Newsletter
  • Weekly Clippings relating to (collecting submissions, preparing appropriate content, editing, proofreading, putting into template, distribution)
  • Quarterly Media SOV Analytics
  • Update GWS APAC Intranet homepage with relevant content
  • Support development and delivery of internal events

  • Support the development and roll-out of engaging, integrated multi-channel campaigns in line with an annual occupier research program;
  • maximizing opportunity to align and brand in line with the global GWS Institute program; cascading outputs regionally / divisionally to internal & external audiences

  • Be recognized as a specialist in delivery of communication solutions and an all-round project manager with excellent attention to detail
  • Support the application for industry awards
  • Support the development of external client events
  • Responsibilities :

  • Develop communications plan, covering media relations, client and internal communications for special projects and other business requirements
  • Plan and implement Marcomms processes and initiatives throughout Asia
  • Track Marcomms activities, demonstrating link between activities and results
  • Develop awards program and strategy and coordinate / write submissions
  • Assist with design and management of CRM activities, e.g., client events; corporate merchandise, etc.
  • Develop strategy / tactics to market CBRE and occupier offering to clients using existing vehicles, Campaign Logic, and new approaches
  • Develop and manage digital marketing strategy for GWS across Asia Pacific, including web, Twitter, Property Information Site, etc.
  • Ensure Global Head of Communications, Local Accounts is kept informed and involved (as necessary) with initiatives
  • Required Knowledge & Skills :

  • Demonstrated ability in delivering results requires skills of a hands-on communications specialist, with strategic insight
  • Demonstrated experience in a broad marketing role in advertising, property, financial or professional services
  • Fluent in all aspects of the marketing brand, media buying, digital, print production, web, outdoor
  • Highly organized, with strong attention to detail, strong project management skills and flexibility to adapt to changing priorities
  • Strong writing and editing capabilities, specifically business writing, executive communications, creative writing
  • Client focused, demonstrating ability to provide quality service and advice within Marcomms arena
  • Sound decision-making capabilities, demonstrating an ability to create persuasive and compelling recommendations
  • Ability to communicate and influence at all levels within the organization with excellent presentation skills
  • Creative thinker with ability to implement regional process in varying Asia markets
  • Intermediate to advanced level in Microsoft packages Word, Excel and Outlook.InDesign an advantage.
  • Experience & Qualifications

  • A minimum of 4 year-education in a relevant field i.e. marketing, communication, public relation, economics or commerce (experience in property industry an advantage) or Professional Marketing Accreditation e.g. CIM / CMMP
  • 5 years+ experience in marketing management in a service-related industry
  • Presentation skills and ability to influence stakeholders
  • Writing skills and ability to edit existing writing
  • Strong knowledge of major Asia markets would be an advantage
  • CBRE GWS CBRE Global Workplace Solutions (GWS) works with clients to make real estate a meaningful contributor to organizational productivity and performance.

    Our account management model is at the heart of our client-centric approach to delivering integrated real estate solutions.

    Each client is entrusted with a dedicated leader and is supported by regional and global resources, leveraging the industry's most robust platform.

    CBRE GWS delivers consistent, measurably superior outcomes for our clients at every stage of the lifecycle, and across industries and geographies.


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