Manager, Market Intelligence
CFA Institute
Hong Kong

Job Description Summary :

The Manager, Market Intelligence, will transform data into insights and insights to action by integrating and analyzing multiple data sources to enable better and more timely decision-making.

They will apply modern methodologies and advanced strategic analysis approaches to develop insights and actionable recommendations.

Reporting into the Head, Corporate Strategy, this role offers a data-driven, strategic thinker the opportunity to make actionable recommendations to support strategic decision-making at CFA Institute.

The Market Intelligence team is part of the Corporate Strategy team, which works on the organization’s most critical business and growth initiatives.

The team supports cross-functional business / product teams as well as growth initiatives by providing analysis and insights to support decisions about key product categories, customers and geographies.

Job Description :

As the Manager, Market Intelligence you will have the opportunity to :

Competitive intelligence : Provide proactive and ongoing monitoring of the external environment to support business decisions across all functions utilizing advanced intelligence tools.

Generate and deliver actionable insights using scenario planning to anticipate competitor moves based on financial intelligence, category forecasts, M&A activities, talent acquisition, etc.

  • Market and customer analysis : Provide market and customer analysis for the Business / Product Lines; conduct primary and secondary market research to develop a point of view of the market size, trends, players, and growth drivers;
  • identify and define target markets and opportunities via market and customer needs analysis. Develop a plan to build customer and data research panels to meet enterprise needs.

    Engage with product management, development, and sales / marketing to assess market demand, segmentation, and product pricing.

    Leverage market analysis tools (i.e., Porter’s 5-forces, PEST, gap analysis, etc.) to develop a point of view of the market to identify potential entry / value areas.

    End-to-end strategic research project ownership including problem definition, hypothesis formulation, market research, analysis, market and financial modeling, insights development, presentation development and delivery.

    Analyze data using appropriate statistical methods, strategic analysis tools, financial analysis, and model creation.

    Meta-learning : connect available expertise, studies and data points using knowledge management, machine learning and artificial intelligence, to provide immediate input into key business decisions.

    Actively promote a culture of intellectual curiosity, and customer and market-driven decision making, participating in market intelligence forums / discussions, and developing and delivering presentations, insights and news on a regular cadence.

    The skills and experience necessary for this role are :

    At least 8 years' expertise in insights and analytics, ideally working for brands with a footprint across multiple geographies and products

    Bachelor’s degree required; MBA or advanced degree preferred

    Knowledge of / experience in the Investment industry preferred

    Must be able to work effectively in a dynamic environment and collaborate with multiple stakeholders

    Experience in modern, data-driven, and behavioral insights approaches such as design thinking, social listening, agile research platforms, and neuro / system 1 methodologies

    Demonstrated experience in market analysis, competitive intelligence, and strategic analysis

    Exceptional at finding trends in the data, articulating the so what, and translating insights into strategic, actionable recommendations

    Experience with data providers such as FactSet, Morningstar, Bloomberg, World Bank a plus

    Genuinely curious and self-motivated; ready to solve stakeholder problems through creative research design and analysis

    Independent and highly organized, with an ability to juggle multiple projects at any given time without sacrificing quality / nuance

    Ability to seek information, solve conceptual and complex problems, and deliver results.

    High cultural awareness working with different regions

    Demonstrated ability to effectively build partnerships and influence stakeholders and decision making at all levels of a complex global organization

    Exceptional storytelling and presentation skills - ability to find clear and compelling ways to communicate rich consumer insights to multi-functional partners with clear implications that drive action

    If you feel this opportunity could be the next step in your career, we encourage you to click Apply and complete our three-minute application.

    To stay up to date on current news and events, follow CFA Institute's LinkedIn page.

    We are an Equal Opportunity Employer. CFA Institute prohibits both discrimination and harassment with regard to all identifying characteristics : any individual employee, group of employees, or prospective employee on the basis of race, color, national origin, citizenship or immigration status, religion, creed or belief, age, marital or partnership status, marital or family status, care giver status, pregnancy and maternity, sexual and other reproductive health decisions, physical abilities / qualities, disability, sexual orientation, gender, gender identity or expression, predisposing genetic characteristic, military or veteran status, status as a victim or witness of domestic violence or sex offense or stalking, unemployment status, infectious disease carrier status, migrant worker status, educational background, socio-economic status, geographic location and culture or any other basis protected by applicable law.

    This policy impacts all aspects of employment, including but not limited to, recruitment, hiring, compensation, training, development, promotion, demotion, layoff, recall, furlough, transfer, leave of absence, and dismissal.

    This is a global policy that applies to all CFA Institute employees, regardless of location.

    As a condition of employment, CFA Institute requires that all employees in the US show proof of an FDA-approved COVID-19 vaccination.

    The only exceptions to this policy are Religious Accommodations under Title VII of the Civil Rights Act of 1964 or Disability Accommodations under the Americans with Disabilities Act.

    As a condition of employment, CFA Institute requires that all employees in Hong Kong show proof of a World Health Organization-approved COVID-19 vaccination or show proof of a negative test taken forty-eight (48) hours or less prior to their arrival at a CFA Institute office or event.

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