Manager, Public Relations, Calvin Klein Asia Pacific
PVH CORP
Hong Kong
3天前

Manager, Public Relations, Calvin Klein Asia Pacific

PRIMARY RESPONSIBILITIES / ACCOUNTABILITIES OF THE JOB :

Regional Social / Advocacy (25%)

  • Work out the regional social and advocacy strategy and executional plan
  • Identity the right social community to cater different business objectives
  • Build and maintain good relationship with influencers
  • Work with all markets to deliver the best-in-class results to drive product consideration among target consumers
  • Deliverables tracking and performance analysis
  • Talents / Celebrities (20%)

  • Identify the right talents for global / regional / local campaigns / events, manage the negotiation process and maximize the ROI
  • China-related Project Management (15%)

  • Work closely with China team across PR, own / earned social, influencers, event, etc.
  • Manage the timeline for major campaigns / projects
  • Enhance the effectiveness of communications and ways of work between regional and China team
  • Understand the needs of China team and provide the best support in collaboration with CKI
  • Content Management (10%)

  • Work closely with CKI and Regional Merchandizing team to gather detailed product information and big ideas, develop all seasonal write-ups with copywriters and align with CKI, to ensure consistent message delivery to every direct and distributor market.
  • Manage regional samples order, delivery, rotation and shooting, and look book order placement
  • Manage press list and influencer list
  • Press Management (10%) :

  • Build and manage media relationship, proactively identify opportunities to extend press coverage on social channels
  • Host press presentation, media tour, media store visit, etc.
  • Work closely with stakeholders to deliver press materials for markets.
  • Handle requests on sample loan and shooting
  • Reports (10%)

  • Data analysis, consolidate materials for presentations and reports.
  • Administrative Support : (10%)

  • Work closely with Legal Department for contract and related documents follow-ups.
  • Monitor expenses, including invoice processing, tracking, and consolidation with financial reports on a monthly basis.
  • QUALIFICATIONS & EXPERIENCE :

  • Experience : 8+ years of experience in PR / Fashion / Watch & Jewelry / Accessories PR / Marketing
  • Education : University graduate in Communication / Marketing or Business related studies
  • Skills :

  • Experience fashion / fashion related PR / PR agency / Social agency
  • A team player with strong multitasking ability
  • Strong communication skills
  • Well organized, self-driven, creative and attention to details
  • High proficiency in both spoken and written English and Chinese
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