Senior Officer, Communications and Public Relations
Dah Sing Bank
Hong Kong

Main Responsibilities :

Support and co-ordinate with product teams / branches / other internal departments to implement advertising and promotion programs

Support and co-ordinate with external agencies to develop and executive above-the-line, below-the-line and social media campaigns and promotions for assigned projects

Support and coordinate with external vendors on development and production of printed marketing collaterals

Support and implement media relations campaigns including but not limited to press releases, media interviews, media invitations, media events, etc

Support execution of branch and corporateactivities

Administrative support including but not limited to news clipping monitoring, budget and expense tracking, invoice consolidation, etc

Job Requirements :

University degree, major in Marketing or Business Management or Communications is preferred

Minimum 2 years’ marketing or PR experience; relevant experience in financial institutions or advertising agencies / PR agencies or retail marketing preferred

Good command of written and spoken English and Mandarin

PR and copywriting skills and / or advertising and media planning skills preferred

Conversant in social media skills and promotions

Knowledge in print and collateral production

P.C. skills and Chinese typing is required

Team player with good communication and interpersonal skills

Candidates with less experience will be considered for Officer

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