Assistant Public Relations Manager
A.S. Watson Group
Hong Kong

Role Purpose :

Supervising in a dynamic team inexecuting events and projects and handling issues and media enquiries forleading retail brands in Hong Kong, as well as maintaining good connectionswith stakeholders including media and KOL.

A typical day in this Role :

  • Beresponsible for all-rounded public communications including press releases,speeches, write-ups for external and internal publications.
  • Organizeexternal and internal events such as press conferences, product launch andmedia events, award ceremonies, corporate social responsibilities initiatives,sponsorships and volunteer activities etc.
  • Co-ordinatemedia interviews & shootings, handle media hotline and answer publicenquiries.
  • Generateexposure for branding and sustainability strategy, both news stories and socialmedia.
  • Monitorand respondto issueand crisis.
  • Establishand maintain effective working relationship with media and KOL.
  • Keepclose monitoring of traditional, online and social media.
  • Preparemarket and news analysis reports.
  • This job is a good fit for You if :

  • You are a Collaborator - You explore outside resources and develop contacts that may be helpful to the team. You are high energy and outgoing.
  • You value diverse opinions and love to collaborate.

  • You are a Detailer - You like to dig into the details, and you excel at minimizing risk. You deliberate fully before making decisions and will need to see all the facts before reaching a conclusion.
  • You follow up rigorously.

  • You are a Team Player - You are a natural team player, onefor all, all for one. Your focus is on the relationships within the team.
  • You are optimistic, energetic and feel energized when working with others.

  • You are a Problem Solver - You make decisions based onevidence-based opinions. When you do something new, you seek to understand asmuch as possible and don’t jump in but conduct your due diligence and plan formoving forward.
  • Success will depend on :

  • Universitydegree holder with major in Communications, Language, PR & Marketing,Journalism or equivalent.
  • Minimum 5 years of solid Corporate Communications experience, preferably in sizablecompany, of which not less than 2 years at supervisory level.
  • Less experiencewill be considered as Senior Public Relations Officer.

  • Excellentcommand of written and spoken English and Chinese, proficiency in Putonghua anadded advantage.
  • Highproficiency in MS Office applications and Chinese word processing.
  • A good team player with excellent communication & interpersonal skills,strong sense of responsibility and attentive to details as well as passion towork in a fast-paced retail environment.
  • StrongPR network with media & KOL.
  • Creativeand energetic personality.
  • Ableto work independently and under pressure.
  • We are an equal opportunity employer and welcome applications from all qualified candidates. The information provided will be treated in strict confidence and be used only for consideration of your application for relevant / similar posts within the A.S. Watson Group.


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