Wavemaker | Assistant Performance Manager
Wavemaker
Hong Kong, Hong Kong
1天前

Description

Reporting of the role

This role reports to Assistant Interaction Director.

3 best things about the job :

  • Working with a young and dynamic group of individuals
  • Growing and managing the media and performance campaigns for top tier clients
  • Opportunity to expand the learning on Programmatic Media as part of a growing center of excellence for the agency. High visibility within WAVEMAKER and with the client where your work is sure to be seen & appreciated.
  • In this role, your goals will be :

    In three months :

  • Understand the setup of the agency teams and client performance and digital ad operations requirements
  • Seamless implementation of the workflow processes for performance-based campaigns and ad operations (including tagging through DCM, Sizmek, Nielson, AIS, Mediaplex etc).
  • Client management and custodianship of pure performance accounts
  • Efficiently manage the performance team resources across the core local account teams.
  • Already established trust with the in-market team to guide them and mentor them for greater success
  • Have begun understanding where opportunities exist to streamline and / or consolidate processes
  • Sound understanding of all biddable platforms on an operational / implementation level
  • In six months :

  • Have a full understanding of all key accounts and their performance and ad operations requirements
  • Have streamlined the efficient processes to make reporting, management, or collaboration easier for internal and external teams.
  • Have made some significant strides in optimizations within the accounts, working closely with internal stakeholders
  • Have a full understanding of all biddable platforms on an operational / implementation level
  • Recommend programmatic strategies for key clients and new business prospects.
  • In 12 months :

  • Instigated training sessions for the rest of the performance team in basic-intermediate proficiency across all key biddable platforms and ad operations, and 101 workshops for the rest of the team.
  • Fully conversant in all latest upgrades and enhancement of biddable platforms and SEO
  • Led the team to make noticeable year on year performance improvements
  • Increased the adoption of SEO and other biddable services
  • Brought value to biddable / programmatic team through understanding key metrics and benchmarks for different biddable platform formats.
  • Amplified client knowledge on strategic approach of biddable platforms
  • What your day job looks like at Wavemaker :

  • Oversee the strategy, planning, implementation (ad operations), and reporting of Performance and digital campaigns across multiple brands like SEM, Social, Programmatic and Display
  • Set expectations and deliver on multiple projects at the same time.
  • Responsible for hitting the Performance KPIs for all brands which works to prove the value of biddable platforms to the clients and internal teams.
  • Responsible for maintaining a forum for continuous learning and knowledge sharing.
  • Successfully work on, or lead, cross-functional teams with clients, internal teams, and media owners.
  • Minimum qualifications :

  • 3-5 years of relevant experience in performance like SEM, Social, Programmatic and Display
  • Thorough understanding of all key biddable mechanisms and their implications
  • Have the ability to confidently speak to clients
  • Have managed a team before
  • Fluent in spoken and written English and Cantonese
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