Reporting of the role
This role reports to Assistant Interaction Director.
3 best things about the job :
Working with a young and dynamic group of individuals
Growing and managing the media and performance campaigns for top tier clients
Opportunity to expand the learning on Programmatic Media as part of a growing center of excellence for the agency. High visibility within WAVEMAKER and with the client where your work is sure to be seen & appreciated.
In this role, your goals will be :
In three months :
Understand the setup of the agency teams and client performance and digital ad operations requirements
Seamless implementation of the workflow processes for performance-based campaigns and ad operations (including tagging through DCM, Sizmek, Nielson, AIS, Mediaplex etc).
Client management and custodianship of pure performance accounts
Efficiently manage the performance team resources across the core local account teams.
Already established trust with the in-market team to guide them and mentor them for greater success
Have begun understanding where opportunities exist to streamline and / or consolidate processes
Sound understanding of all biddable platforms on an operational / implementation level
In six months :
Have a full understanding of all key accounts and their performance and ad operations requirements
Have streamlined the efficient processes to make reporting, management, or collaboration easier for internal and external teams.
Have made some significant strides in optimizations within the accounts, working closely with internal stakeholders
Have a full understanding of all biddable platforms on an operational / implementation level
Recommend programmatic strategies for key clients and new business prospects.
In 12 months :
Instigated training sessions for the rest of the performance team in basic-intermediate proficiency across all key biddable platforms and ad operations, and 101 workshops for the rest of the team.
Fully conversant in all latest upgrades and enhancement of biddable platforms and SEO
Led the team to make noticeable year on year performance improvements
Increased the adoption of SEO and other biddable services
Brought value to biddable / programmatic team through understanding key metrics and benchmarks for different biddable platform formats.
Amplified client knowledge on strategic approach of biddable platforms
What your day job looks like at Wavemaker :
Oversee the strategy, planning, implementation (ad operations), and reporting of Performance and digital campaigns across multiple brands like SEM, Social, Programmatic and Display
Set expectations and deliver on multiple projects at the same time.
Responsible for hitting the Performance KPIs for all brands which works to prove the value of biddable platforms to the clients and internal teams.
Responsible for maintaining a forum for continuous learning and knowledge sharing.
Successfully work on, or lead, cross-functional teams with clients, internal teams, and media owners.
Minimum qualifications :
3-5 years of relevant experience in performance like SEM, Social, Programmatic and Display
Thorough understanding of all key biddable mechanisms and their implications
Have the ability to confidently speak to clients
Have managed a team before
Fluent in spoken and written English and Cantonese