Growth Marketing Manager
Convoy Global Holdings Limited
Wan Chai, Hong Kong, HK

Hit Fintech Solution Limited (" Hit ") is a wholly subsidiary of Convoy Group. Hit is composed of devoted talents and experts in the field of investment, insurance, finance, technology, health, creative media and marketing.

Hit utilizes technology to aggregate and consolidates product information to an all-in-one Digital Health and Wealth platform , including medical insurance analysis, insurance comparison, fund trading services and blog.

We provide a comprehensive suite of wealth management services with consideration of the health perspective, assisting you to make the right choices.

Responsibilities :

Develop and plan marketing campaigns for member acquisition in all spectrums (ATL, BTL, PR, Events, Digital, Social media, Branding, joint promotion, SEO, SEM, UIUX website development & revamp)

Partner with cross functional team (Product, Services, Sales) to establish growth strategies to support revenue goals and maximize business generation opportunities

Liaise and strategize with internal sales channels, servicing divisions and external partners from conceptualizing to implementing impactful marketing initiatives to achieve business goals

Execute and launch different marketing initiatives to achieve respective campaign performance target

Conceive and execute on a wide range of content campaigns to drive education and engagement through online and offline campaigns

Familiar with social media platforms and digital marketing to drive content creation and traffic

Analyze data to monitor revenue performance and uncover areas for improvement.

Tracking effectiveness of marketing campaigns and reporting findings to the executive team.

Negotiating and liaising with third-party marketing agencies.

Requirements :

Degree holder in Marketing, Business Administration or related disciplines

Minimum 10 years relevant experience in acquisition marketing, customer engagement, channel management preferably in financial service industry but not a must

Versatile in end-to-end acquisition campaign planning and management with hands-on ATL and BTL marketing knowledge and channel management skills

Strong business acumen with exceptional logical thinking, highly motivated and presentable

Strong knowledge of performance / digital marketing (SEM / Display / Paid Social and etc) and funnel-base direct marketing practice expected

Performance and KPIs driven

Excellent communication and interpersonal skills, with ability to work effectively and cross-functionally with people at all levels, both internally and externally

Establish strong collaboration and connection across departments

Can work independently as well as a good team player striving for team success and win-win results

Proficient in MS Office (Word, Excel & Power Point) and attentive to details

We offer competitive remuneration including career prospects to the right candidate.


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