Digital Marketing Executive
Informa Financial Intelligence
Hong Kong, Hong Kong
1天前

JOB SUMMARY :

As member of the event team, Digital Marketing Executive will be responsible for the planning and implementation of digital marketing campaigns to achieve business targets and objectives.

The candidate will monitor and optimize the performance across digital channels to increase brand awareness and drive more leads and conversions for our events.

This role’s major scope will be for social media, website CMS, digital platform and special events.

PRINCIPAL DUTIES AND RESPONSIBILITIES :

  • Support the development, execution and analysis of digital marketing campaigns for our exhibitions (digital and physical)
  • Drive content creation across digital channels, including but not limited to : social media (Facebook, Instagram, WeChat, YouTube), website, email campaigns and media channels
  • Manage agencies and partners to develop social media content and own the social content calendar
  • Analyze digital & social media data to provide strategic & actionable insights and optimize ROI
  • Execute media plan and marketing communications materials
  • Update and / or create relevant website content
  • Assist Event Manager in organizing events and functions, prepare event management logistics
  • Work closely with advertising, media agencies to enhance the marketing campaign process
  • Qualifications

    POSITION REQUIREMENTS :

  • Bachelor’s degree in Marketing, Communications, Business or related field
  • At least 2 -3 years hands-on experience in digital marketing. Lifestyle / luxury or agency experience is a plus
  • Experience in digital marketing, especially social media content, paid ads, website content, Google Ad, Google Analytics
  • Experience in marketing of digital platform is advantageous
  • Good command of written and spoken English and Chinese
  • Knowledge in Photoshop, illustrator will be a plus
  • Immediate available is preferred
  • OTHER PREFERRED ATTRIBUTES :

  • Cooperative, flexible and initiative
  • Capable to work under pressure in tight deadlines
  • This job description sets out the duties of the position at the time that it was drawn up. Such duties may vary from time to time without changing the general character of the duties or level of responsibility entailed.

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