As a , you will take an active role in targeting different kinds of search engines, such as image search, video search, news search to boost the business’s online presence.
Implement keyword research & display ad, i.e. all paid advertising campaigns on Google and Bing, as well as other search, display and retargeting marketing engines.
Monitor and optimize SEO & SEM performance e.g. bounce rate, ranking and click-to-lead conversion rate.
Analyze SEO & SEM performance by provide mid-month & end-month report on keywords development, ad creative and strategy, trafficking recommendations, optimizing program towards key business goals.
Recommend changes to website architecture, layouts, content and other factors to improve SEO positions for target keywords.
Actively share best practices on monthly basis.
Manage lead forecasting and budgeting on daily and yearly basis.
Cooperate with brand team to execute digital media & other marketing campaigns, such as Facebook, Instagram and other social media campaign to improve brand awareness and lead generation.
Bachelor’s degree in marketing, advertising or communications, MIS or stats preferred.
Strong Knowledge in SEO tools, including Google Search Console, Google Analytics, Google AdWords, MOZ, DoubleClick.
Familiar with social media and content marketing.
Understanding of Pay-Per-Click (PPC) campaign management and optimization practices, as well as an understanding of social, video, search retargeting, and other online advertising opportunities.
Analytical skill is a must.
Independent, self-motivated, detail-oriented and well-organized.
Good in English
To apply for this position, please send your application letter & resume with current and expected salary (MUST) to hr wallstreet.edu.hk