Marketing Executive (SEO/ SEM)
Wall Street English
Kwun Tong, Hong Kong
1天前
source : Jobsearch.hk

As a , you will take an active role in targeting different kinds of search engines, such as image search, video search, news search to boost the business’s online presence.

Responsibilities

  • Implement keyword research & display ad, i.e. all paid advertising campaigns on Google and Bing, as well as other search, display and retargeting marketing engines.
  • Monitor and optimize SEO & SEM performance e.g. bounce rate, ranking and click-to-lead conversion rate.
  • Analyze SEO & SEM performance by provide mid-month & end-month report on keywords development, ad creative and strategy, trafficking recommendations, optimizing program towards key business goals.
  • Recommend changes to website architecture, layouts, content and other factors to improve SEO positions for target keywords.
  • Actively share best practices on monthly basis.

  • Manage lead forecasting and budgeting on daily and yearly basis.
  • Cooperate with brand team to execute digital media & other marketing campaigns, such as Facebook, Instagram and other social media campaign to improve brand awareness and lead generation.
  • Requirements :

  • Bachelor’s degree in marketing, advertising or communications, MIS or stats preferred.
  • Strong Knowledge in SEO tools, including Google Search Console, Google Analytics, Google AdWords, MOZ, DoubleClick.
  • Familiar with social media and content marketing.
  • Understanding the best practices of SEO and front-end coding techniques including detailed HTML, CSS, and JavaScript for SEO implementation.
  • Understanding of Pay-Per-Click (PPC) campaign management and optimization practices, as well as an understanding of social, video, search retargeting, and other online advertising opportunities.
  • Analytical skill is a must.
  • Independent, self-motivated, detail-oriented and well-organized.
  • Good in English
  • To apply for this position, please send your application letter & resume with current and expected salary (MUST) to hr wallstreet.edu.hk

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