Hong KongSalary NegotiableLocation Hong KongFULL TIMEConsultant Eddie WangLeading insruance firm is seeking talented and experience data analytics manager to lead the campaign analytics team, innovate lead generation activities and develop new-
to-market and / or high quality campaigns across distribution channels, customer touchpoints and key operations. Manage the daily operations of data analytics team to perform complex and advanced analytics, provide high quality strategic and tactical recommendations to Distribution Channels in generating higher business volumes and profitability through customer value growth and retention initiatives, provide analytics in driving long term company-
wide data and analytics strategy.Responsibilities : Integrate with Distribution Channels, Customer Proposition team, Product team and Digital Marketing team to ensure our lead generation initiatives and the data & analytic strategy aligned with business priorities and long-
term distribution, customer and digital innovation strategiesLead the team to perform data analytics to identify opportunities across customer acquisition, cross sell and up sell and retention, and to support distribution strategy by providing higher quality data leads to maximise customer value opportunitiesInnovate lead generation activities and manage end-
to-end BTL campaign execution and customer contact strategy. Explore and develop new trigger campaigns.Deliver robust campaign return on investment (ROI) and provide high quality strategic and tactical recommendations to distribution channels for financial & non-
financial benefitsEnsure team is highly engaged and consistently delivers high performance quality job through supervision, coaching, and providing challenging and developmental opportunitiesEnsure the achievement of the various customer KPIs e.
g. customer retention rate, measurable loyalty, repeat sales, net increase of new customerRequirements : Degree holder in Computer Science, Decision Science, Mathematics, Econometrics, Actuarial Science, Marketing Analytics or StatisticsMaster degree in relevant disciplines will be a plusMinimum 12 years of working experience in data analyticsMinimum 2 years of experience in insurance and 2 years in supervisory level will be a plusProven experience in driving analytics strategy and business resultsProven experience in campaign / lead management across multiple channelsStrong ability in project management and vendor managementHands-
developing QlikSense / Tableau applications; understanding of insurance industry & sales distributionGet in touchEddie Wang+852 21035341eddie.wang robertwalters.com.hk