Your Responsibilities : Job Description :
Job Description :
Plan and implement the activation plan for new campaigns / product launches on the approved trade / category marketing strategies aligned with brand and sales team for the responsible category / products in the market.
Closely monitor on the market / channel performance, analyse variations from plan and recommend and implement remedial action as appropriate.
Control and optimize trade marketing expenditure within agreed limits and agreed upon plans.
Execute and evaluate all local marketing activation programs at trade level.
Understand the overall purchase path & provide shopper insight to sales team for category development and support all shopper activation.
Lead the cross functions collaboration such as sales, regulatory, demand planning, logistic etc. to push through the process to ensure the integrated execution of the plans.
Manage and drive the good quality of agency work for BTL activities.
Ensure that internal / external compliance requirements are met for Consumer healthcare Hong Kong, associated policies are developed, deployed and effectively managed / complied with, including but not limited to Code of Conduct, ABAC, Fair Competition and Data Privacy.
Promptly report adverse events received from interaction with customers or consumers during field visit, sales meeting or call, sales events, or other sales activities.
Basic qualifications :
At least 5 years trade marketing experience within FMCG / OTC industry, with proven track record of achievements;
Experienced in new product launch and driving large scaled communication campaign at trade level. Good understanding of modern trade and drug store practice.
Sensitive to the Oral Healthcare market / compliance requirement.
Must have demonstrated strategic and analytical thinking expertise.
Must have demonstrated outstanding people leadership capabilities.
Demonstrates strong internal influence skills across the organization, able to influence senior management decision making, experience in dealing with multiple stakeholders-local / Area teams;
Proven collaborator, team player and alliance building oriented
Excellent communicator and active listener
Fluent in English and Cantonese (written and spoken)
Preferred qualifications :
Undergraduate degree in a related discipline
Why GSK? :
At GSK, our mission is to improve the quality of human life by enabling people to do more, feel better and live longer. Our three world-
leading businesses research and deliver innovative medicines, vaccines and consumer healthcare products. We need a talented and motivated workforce to deliver against our strategy.
To achieve this, we strive to attract the best people and to create an environment that empowers and inspires.
Contact information :
You may apply for this position online by selecting the Apply now button.
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