Vice President, Marketing, iShares (ETF)
BlackRock
Hong Kong, HK
6天前

Description

We are looking for a dynamic and creative professional to join our iShares Marketing Team in Hong Kong, charged with leading the development and implementation of content-rich marketing strategies and communications for the iShares product line.

Target clients include financial institutions, government entities (sovereign wealth funds, pensions, etc.), asset managers, private banks and retail distributors.

  • Lead in the creation of marketing strategy, messaging and concept development, copy writing and production for collateral materials including web content, brochures, direct mail, email campaigns, newsletters, presentations and other sales tools.
  • Education is a major component of all our marketing efforts and the role will need to be able to develop and share content in an informative, highly engaging and differentiated manner.

  • Research, plan, develop, execute and measure marketing programs, employing a variety of tactics including direct marketing campaigns, thought leadership, online advertising, website development, search engine optimization, event and conference sponsorship planning and implementation.
  • Integrated campaigns will be developed around the key business themes at the same time as managing resources and budgets, and reporting outcomes to all stakeholders.

  • Manage relationships with business partners in the Sales and Marketing functions, ensuring alignment of business and marketing priorities, messaging and marketing strategy and activity.
  • Whilst the role is focused on Asia ex Japan, you will need to work in conjunction with regional and global marketing teams to ensure consistent messaging within region.
  • You will also ensure that best practice is implemented, and successful campaigns are shared across markets and within region.

    Some campaigns may have a regional remit and being able to execute across different markets, collaborating with country marketing teams will be important.

  • Partner with cross functional teams including brand / advertising areas of marketing, sales, strategy, product, compliance and legal, while coordinating with external partner agencies where necessary.
  • Manage global relationships to leverage content and commentary from global BlackRock and iShares resources. Develop strong internal networks within APAC and globally to ensure relevant content is localized and available for appropriate markets.
  • Develop distribution strategies across all channels and media to ensure content is delivered to the right client segments.
  • Skills & Qualifications

  • 7+ years minimum investment related experience with prior financial services marketing experience preferred. MBA or CFA a plus.
  • Ability to understand and articulate complex investment concepts and strategies in a simple, easy to understand way. Prior experience with ETFs or the broader funds management industry is helpful.

  • Strong understanding of digital marketing trends in financial service along with demonstrable experience of marketing in a digital world.
  • The candidate needs to be able to market across channels, developing integrated campaigns with measurable and actionable KPIs.

    Using data to target clients and deliver new leads to sales will be a key element of campaign development.

  • The ideal candidate will ask tough questions, test ideas rigorously and continuously drive for solutions that drive performance.
  • They must have an engaging style with the ability to influence across a range of internal and external audiences. The candidate will challenge existing views and foster innovation with pragmatic and result-oriented thinking.

  • Creative and ambitious individual who works collaboratively in a high performance, team environment, and who can drive projects forward with discipline.
  • Success in this role will be highly dependent on being able to manage multiple stakeholders across regions.

  • You should have strong English communication and writing skills. Able to read and write Mandarin is preferred, not a requirement
  • About BlackRock

    BlackRock’s purpose is to help more and more people experience financial well-being. As a fiduciary to investors and a leading provider of financial technology, our clients turn to us for the solutions they need when planning for their most important goals.

    As of June 30, 2020, the firm managed approximately $7.32 trillion in assets on behalf of investors worldwide.

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