CRM Marketing Strategist/Manager/Lead (HK/SG)
Hong Kong, Hong Kong

What you'll do

A) Own company-wide, global strategy and practices for EDM in immediate term (mandatory)

  • Develop strategy, standards and best practices for EDM, in form of playbook, training sessions, and informal discussions -
  • lifecycle, triggered, multi-platform (email, SMS, etc.)

  • Run company-wide, global EDM programs as base; individual regions may run localized programs in addition
  • Identify company-wide opportunities in EDM (list generation, segment targeting, creative / content / cadence) optimization, through testing, aligning with other relevant teams, e.
  • g. Design / Product, and detailing our needs for additional tools / support (3rd party or in-house)

  • Develop best set of KPIs and dashboard to measure program performance and derive actionable insights to fine tune strategies and planning
  • Work closely with local marketing teams to ensure best practices are implemented, execution is aligned, and ROI is optimized, providing guidance, training whenever necessary
  • As a Subject-Matter-Expert, represent company in interactions with relevant vendors; stay ahead of changes and trends in the world of EDM
  • B) Own company-wide, global strategy and practices for CRM in long term (experience is a plus)

  • Bring CRM program to world-class level (segmentations, CLTV, retention, etc.)
  • Work closely with analytics team to draw actionable insights
  • C) Launch EDM programs for new geographic markets, then transition to local team

  • Build out programs rapidly whenever company enters new markets, and localize / optimize to best level possible without necessarily having local market / language knowledge
  • Prepare program for transitioning to local team, including giving training
  • Your KPIs

  • Growth & ROI of our EDM program globally (and CRM program in the long term)
  • Success in defining best practices to scale our EDM efforts, deploying them rapidly to launch new markets
  • Capacity to collaborate with marketing teams across geographic markets on spreading knowledge and ensuring execution of best practices
  • What you'll need

  • 2 years working experience in EDM marketing (email, responsive design, SMS, testing, etc.)
  • Understand pros and cons of various ESPs and / or CRM solutions
  • Working knowledge of HTML, CSS, and preferably SQL
  • Strong troubleshooting, analytical, and problem-solving skill
  • Experience in developing CRM programs, particularly working on data analytics - major plus
  • Strong communications, skills in stakeholder management, and test and learn mindset
  • Comfortable working as individual contributor (think big picture or roll up sleeves to execute as situation calls for), eventually leading team (coaching)
  • Bachelor's degree in marketing
  • A start-up attitude - highly collaborative with an entrepreneurial, roll-up-your sleeves attitude that's not afraid to work independently when required
  • Globally-minded and comfortable working with people from different cultural background and in different time zones
  • Please attach your up-to-date CV with contact information, before submitting the online application. If you haven't heard from us in 3 weeks, consider the application unsuccessful.

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