Senior Product Manager

Neo Derm Group Ltd.

Hong Kong

3d ago

Responsibilities

Develop full year marketing plan to expand user base and optimize retention with focus on consumer engagement and experience

Develop monthly marketing calendar, sales forecast and manage inventory proactively to ensure we deliver the business goal

Develop and execute customer acquisition and sales generation programs through digital platform to drive key performance metrics.

Lead continuous analysis in customer needs together with market intelligence to identify areas for improvement to sharpen brand strategy and plans

Lead and manage brand’s communication strategy including content, KOL, word of mouth community, etc on digital and social platforms.

Mobilize and collaborate with internal and external stakeholders to ensure on-time delivery and executions excellence of marketing initiatives

Manage and allocate marketing fund to build the brand properly and optimize ROI

Work closely with internal and external parties in program evaluation to learning and sharpen execution plans and improve ROI

The Successful Candidate

Degree holder in Business or Marketing, or related disciplines

At least 8-10 years solid experiences in consumer product marketing / brand marketing experience in the field of FMCG / skincare / healthcare / beauty industry is highly preferable.

Experience in digital platform with social network and consumer relationship building

Strong entrepreneurial mindset, analytical, problem solving and communications skills

Creative and Open-minded, proactive, flexible, dynamic ,resourceful and energetic

Strong consumer and marketing sense, and excited to innovate in a fast-paced and rapidly expanding organization

Excellent command of spoken and written English, Chinese and Mandarin

Proficiency in PC skills and Chinese word processing is a must

Benefits

Five-day work week

Discretionary year-end bonus

Medical insurance

Dental insurance

Staff purchase discount

Free shuttle bus

Excellent career development

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