Senior Product Manager
Neo Derm Group Ltd.
Hong Kong
3d ago

Responsibilities

  • Develop full year marketing plan to expand user base and optimize retention with focus on consumer engagement and experience
  • Develop monthly marketing calendar, sales forecast and manage inventory proactively to ensure we deliver the business goal
  • Develop and execute customer acquisition and sales generation programs through digital platform to drive key performance metrics.
  • Lead continuous analysis in customer needs together with market intelligence to identify areas for improvement to sharpen brand strategy and plans
  • Lead and manage brand’s communication strategy including content, KOL, word of mouth community, etc on digital and social platforms.
  • Mobilize and collaborate with internal and external stakeholders to ensure on-time delivery and executions excellence of marketing initiatives
  • Manage and allocate marketing fund to build the brand properly and optimize ROI
  • Work closely with internal and external parties in program evaluation to learning and sharpen execution plans and improve ROI
  • The Successful Candidate

  • Degree holder in Business or Marketing, or related disciplines
  • At least 8-10 years solid experiences in consumer product marketing / brand marketing experience in the field of FMCG / skincare / healthcare / beauty industry is highly preferable.
  • Experience in digital platform with social network and consumer relationship building
  • Strong entrepreneurial mindset, analytical, problem solving and communications skills
  • Creative and Open-minded, proactive, flexible, dynamic ,resourceful and energetic
  • Strong consumer and marketing sense, and excited to innovate in a fast-paced and rapidly expanding organization
  • Excellent command of spoken and written English, Chinese and Mandarin
  • Proficiency in PC skills and Chinese word processing is a must
  • Benefits

  • Five-day work week
  • Discretionary year-end bonus
  • Medical insurance
  • Dental insurance
  • Staff purchase discount
  • Free shuttle bus
  • Excellent career development
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