Location : Hong Kong
Assistant Digital Marketing Manager
We are looking for talented applicants with enthusiasm, passion, positive service attitude and outstanding interpersonal and communications skills to fill this exciting position.
Top tier luxury hotel experience
Oversees the hotel’s social presence
Spearheads new initiatives to drive traffic and conversion
Lead in-house content creation capacity including and not limited to casual smartphone photography and videography; and outsourced content creation capacity including and not limited to video production by commissioning external vendors, media outlets or influencers.
Plan and manage Influencer Marketing in a global perspective who are suitable for the overall Hotel experience and experiences with various business pillars Rooms, F&B and Spa
Owns and manages the hotel’s Social Official Accounts (not limited to Facebook, Instagram, YouTube, WeChat); brand section in Review Sites and OTAs to ensure content cadence is frequent and strong
Develops and manages a detailed month-by-month social content, campaign and advertising calendar and set budgets to drive specific metrics for Rooms, F&B and Spa
Plans and implements social campaigns to support the hotel, Rooms, F&B and Spa with proper budgeting. This includes social content calendar management, post writing, social photoshoot & videoshoot, engagement-driven activities (, Influencer posting), media tie-up projects for content creation, social advertising implementation
At least 6 years’ relevant experience, preferably in hospitality industry
Proficient in English, Cantonese and Mandarin
Advanced computer skills and detailed knowledge of various computer programmes, including a strong proficiency of Microsoft Excel and Access.
Adobe Photoshop and rudimentary HTML knowledge are a plus
Self-motivated, resourceful and positive working attitude
About The Peninsula Hong Kong
The legendary Grande Dame of the Far East’ first opened in 1928. Today, this magnificent hotel blends the grandeur and nostalgia of a bygone era with modern technology and convenience.
Located in Hong Kong’s vibrant Tsim Sha Tsui district with stunning harbour views, The Peninsula Hong Kong is one of the world’s greatest hotels.
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