Assistant Digital Marketing Manager
The Peninsula Hong Kong
Hong Kong

Location : Hong Kong

Hong Kong

Assistant Digital Marketing Manager

We are looking for talented applicants with enthusiasm, passion, positive service attitude and outstanding interpersonal and communications skills to fill this exciting position.

  • Top tier luxury hotel experience
  • Oversees the hotel’s social presence
  • Spearheads new initiatives to drive traffic and conversion
  • Responsibilities :

  • Lead in-house content creation capacity including and not limited to casual smartphone photography and videography; and outsourced content creation capacity including and not limited to video production by commissioning external vendors, media outlets or influencers.
  • Plan and manage Influencer Marketing in a global perspective who are suitable for the overall Hotel experience and experiences with various business pillars Rooms, F&B and Spa
  • Owns and manages the hotel’s Social Official Accounts (not limited to Facebook, Instagram, YouTube, WeChat); brand section in Review Sites and OTAs to ensure content cadence is frequent and strong
  • Develops and manages a detailed month-by-month social content, campaign and advertising calendar and set budgets to drive specific metrics for Rooms, F&B and Spa
  • Plans and implements social campaigns to support the hotel, Rooms, F&B and Spa with proper budgeting. This includes social content calendar management, post writing, social photoshoot & videoshoot, engagement-driven activities (, Influencer posting), media tie-up projects for content creation, social advertising implementation
  • Requirements :

  • At least 6 years’ relevant experience, preferably in hospitality industry
  • Proficient in English, Cantonese and Mandarin
  • Advanced computer skills and detailed knowledge of various computer programmes, including a strong proficiency of Microsoft Excel and Access.
  • Adobe Photoshop and rudimentary HTML knowledge are a plus

  • Self-motivated, resourceful and positive working attitude
  • About The Peninsula Hong Kong

    The legendary Grande Dame of the Far East’ first opened in 1928. Today, this magnificent hotel blends the grandeur and nostalgia of a bygone era with modern technology and convenience.

    Located in Hong Kong’s vibrant Tsim Sha Tsui district with stunning harbour views, The Peninsula Hong Kong is one of the world’s greatest hotels.

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  • outline : none !important; Requisition ID : 28721


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