Brand Manager (FMCG 750K)
Location Hong Kong Job-type Salary Negotiable Contact Eleanor Chan Email Reference A022063 1655772803
Our client is a global consumer label with worldwide presence. They are now hiring a Brand Manager to join the team. As a Brand Manager, the incumbent will be responsible for leading strategic and tactical brand plan development / implementation across the porfolio.
Job Duties :
Responsible for the development of a 3 year strategic brand plan. Own and deliver the annual brand plan, unlocking the growth potential both in term of building brand equity and specific channels growth.
Accountable for building a rolling brand plan as part of Company's commercial business planning process, detailing all aspects of the media touch points.
Lead the development of breakthrough consumer programs including an inclusion of influencer marketing programs
Full P&L responsibility for the assigned portfolio of brands
Lead a cross functional and agency working team fostering and building a strong multi-functional team
Lead the analysis and reporting of market and competitor trends to identify salient business issues / opportunities, working extensively with channel marketing and sales teams is a must.
In collaboration with other teams to perform analysis / construct research programs and derive implications to ensure marketing programs / expenditures meet KPIs.
Assist with the development of the Strategic Brand Review by analyzing category opportunities, identifying key consumer targets, innovation opportunities, and activation strategies
Bachelor degree holder with minimum 8 years working experience across FMCG industry
Fluency in Cantonese and English
On / Off Trade marketing experinece would be an advantage
Strong motivation with ability to work proactively and independently
Immediately available is preferred
Interested individuals please send CV (word format) to Eleanor Chan (Eleanor . Chan connectedgroup.com) for more information