Content Specialist
A.S. Watson Group
Hong Kong

Role Purpose :

The Content Specialist will join theWatsons International team and work with business units from other regions toboost our brand awareness and maintain a tone of voice for consistent digitalpresence.

Thisposition will be responsible for creating engaging digital contents andmanaging projects. The specialist must be creative, innovative, detail-focused,customer-obsessed and a highly motivated team player.

A typical day in this Role :

  • Content creation, curation &management in blogs and social media such as Facebook, & Instagram.
  • Conductingkeyword research and following SEO best practices.
  • Planning and following an editorialcalendar, collaborating with other members of the content production team toensure timely delivery of materials.
  • Workingclosely with Business Units & internal counterparts to deliver engagingcontents.
  • Tracking and measuring contenteffectiveness and engagement with the use of Google Analytic & FacebookInsights.
  • Other ad-hoc projects as assigned bymanagement.
  • This job is a good fit for You if :

  • You are creative and love to create engaging digital contents.
  • You are familiar with different social media platforms like Facebook and Instagram.
  • You enjoy working with people with dynamic culture.
  • What we look for :

  • Bachelordegree in any discipline.
  • 2-3years working experience preferably in ecommerce; experience in FMCG / retailindustry / beauty magazine is an advantage.
  • Goodsense of trend in Health, Beauty & Lifestyle.
  • Handson PC operations including MS Excel, MS Office and Chinese Word Processing.
  • Familiarwith data management and with knowledge of Google Analytics and Wordpress.
  • HighlyMulti-tasking, fast paced, attentive to details with high accuracy.
  • Fluentin spoken and written English, Cantonese and Mandarin with good communicationand interpersonal skill.
  • A good team player with a positive 'can do' attitude.
  • information provided will be treated in strict confidence and be used only for consideration of your application for relevant / similar posts within the A.S. Watson Group.


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