MoneyHero (HK) - Product Marketing Specialist
MoneyHero (HK)
Hong Kong
source : Happyer

Who we're looking for

We are looking for a Product Marketing Specialist to join our growing team in Hong Kong.

What you will be doing in this role

  • Responsible for formulating marketing plans and developing marketing strategies, for new product launch and strengthening the market penetration of product
  • Assess the effectiveness of the marketing programs that support your products on an ongoing basis, maintain the accuracy of all advertisements, report on performance and required changes.
  • Ensure the product marketing campaigns are delivered timely and accurately while fulfilling the planned target KPI
  • Collaborate with design and content team to produce best-in-class marketing materials for advertisements and daily marketing operations
  • Understand the competitive landscape. Conduct market and competitor analysis for useful insights and latest trends.
  • Liaise with external vendors to execute promotional events and campaigns
  • About you

  • 3+ years marketing experience, ideally campaign management and digital media planning experience
  • Bachelor’s Degree in a in business, marketing or related field or equivalent work experience
  • Experience on mobile activation would be a definite advantage. Hands on experience of ATL & BTL, Influencers Marketing.
  • Exceptional market research skill to gain insights into customer needs and experiences.
  • Understanding of web analytics tools, data, survey and customer interviews.
  • Excellent campaign management skills. Self-organized, detail oriented.
  • Able to communicate effectively with marketing leads, product owners, designers, and all leadership levels
  • Able to adapt quickly to the fast-paced environment, as a proactive team player with innovative ideas
  • Good command of English and Chinese
  • Financial industry experience in HK is preferential, but not mandatory
  • What can you expect from us?

    Impact : We are actively empowering and connecting people to a better financial future. Join us if you want to help us achieve our mission.

    Work : We have a team of over 400 talented individuals in 6 markets who are hyper passionate about building innovative financial solutions and making an impact on people’s lives.

    Culture : We take our work seriously but don’t hesitate to keep things light. We can only create magic when we have a little bit of fun.

    Thrive : We launched in 2014 and fast-forward 7 years we now help over 10 million monthly users make the best financial decisions.

    Accelerate your career and become a pioneer in your field with a leading fintech company that seeks to push the boundaries of your imagination and is committed to growing your career.

    Reputation : We are backed by world-class organizations and companies and have raised over US$110 million from investors including Experian, Pacific Century Group, IFC - a member of the World Bank Group


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