SVP / VP – Marketing / Product Content Manager – Citi Global Wealth Investments Markets
Hong Kong, Hong Kong SAR

Markets is a product line within Citi Global Wealth Investments (GWI) responsible for the advice on, and execution of, all securities and derivatives across publicly traded markets, with Wealth clients.

Asset classes covered include equity, FX, credit, rates, commodities and hybrids.

The GWI Markets Product Content / Marketing manager will work in close partnership with the GWI Investments Marketing team, the Markets’ Leadership team and business stakeholders, the Investments’ Content Team, the broader Global Wealth Investments organization and other key partners such as Legal and Compliance to develop our Product Content in GWI Markets.

Responsibilities / Duties :

Develop, review and edit marketing and product content materials for internal / external use involving global or regional distribution.

Product content materials cover all the products we offer to our clients in Global Wealth Investments Markets in all asset classes : Fixed Income, Equity, FX, Commodities, Structured Products, Solutions.

Lead the development of client facing and educational literature in support of global investment strategies related to Markets products (via email, video, webcasts as well as other traditional methods as Powerpoint)

Own the marketing / product content go to market plan to face current and future product content / marketing needs in GWI Markets (pre and post-sale).

Implement product campaigns that are aligned with the overall business strategies, including roll out of new products or propositions.

Drive the development of clear capabilities messaging (internal awareness and client facing), including overall investment value proposition

Responsible for Global / Regional product launches content materials, across asset classes and structures. Manage our internal key calls process.

Lead relevant communications for Markets on product content topics.

Create, provide and review editorial content : investor updates, Fact Sheets, sales decks, monthly commentaries, business newsletters.

Manage the Markets presence on website and intranet, ensuring messaging accurate and updated

Manage and improve the business and data processes to streamline product content : including tracking, running, requesting, entering and importing all fact sheet data from multiple sources and automating other processes related to production of content where possible and liaising with vendors and internal partners where needed

Work with legal and compliance partners to ensure all materials are approved as per global and / or regional guidelines and follow specific or regional regulatory requirements

Write video scripts, prepare podcasts, and sales scripts for relevant business stakeholders

Lead various Product Content / Marketing tasks cross all Market’s products and capabilities

Improve and change content materials as our business strategy evolves in GWI. Create a working operating rhythm with our GWI marketing team and investments’ content team to serve the content and marketing needs of our GWI Markets’ clients

Organize targeted GWM forums or events around Products / Themes when relevant.

Qualifications :

Bachelor’s degree required, MBA, CFA, Master’s degree a plus

6-15 years or more of relevant Marketing / Product content experience in the Financial Services industry ideally in Markets, Investments, Asset Management / Wealth Management areas

Proven experience in marketing materials creation, development and execution

Financial industry business experience, with strong analytic acumen, experience in sales or other banking functional areas a plus

Solid knowledge of capital markets products / Asset classes : structured products, equities, commodities, foreign exchange, fixed income

Proficient in Excel, Powerpoint and marketing tools

Digital marketing experience, or web skills a plus

Experience in handling marketing materials adapting to changing regulatory requirements

Fluent in English, experienced writer in mandarin familiar with financial markets’ terms.

Skills :

Proactive, results driven with ability and strong experience with problem solving

Experience working in complex organizations with multiple stakeholders at different seniority levels

Outstanding interpersonal, written and verbal communication skills with ability to communicate and influence at multiple seniority levels

Excellent skills with the ability to prioritize, multi-task and reassess priorities based on changing business needs

Ability to identify and recommend changes to processes in order to improve and streamline business

Energetic, strategic thinker who is resourceful, organized, and driven, extremely detail oriented

Flexibility / adaptability / curiosity and the ability to work under pressure

About Citi Global Wealth :

Citi Global Wealth (CGW) is focused on serving the needs of clients across the entire wealth spectrum. It has been created by combining the Wealth Management businesses across Citi Global Consumer Bank and Citi Private Bank.

By building on the strengths and capabilities across Citi, we intend to transform the way we serve clients across the wealth spectrum, delivering the full range of high tech and high touch capabilities Citi can offer, and ultimately help them achieve their goals.

Citi Global Wealth serves over 500,000 clients across its global footprint in Asia, Europe, Mexico, and North America. It delivers the full range of wealth products across investments, banking, lending, insurance, trust services and financial planning & advice.

Citi Global Wealth propositions are delivered via tailored offerings across the Citigold, Citi Private Client, International Private Bank and Citi Private Bank brands.


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