Senior Manager Field Marketing, Asia
Twilio Inc.
Hong Kong

See yourself at Twilio

Join the team as our next Senior Manager Field Marketing- Asia

Who we are & why we’re hiring

Twilio powers real-time business communications and data solutions that help build better applications and customer experiences.

Although we're headquartered in San Francisco, we're on a journey to becoming a globally antiracist company that supports wherever we do business.

We employ thousands of Twilions worldwide, and we're looking for more builders, creators, and visionaries to help fuel our growth momentum.

About the job

Twilio is looking for a results-driven field marketing rockstar for Asia. This position is ideal for a creative self starter who is a strategic planner and stellar executor that can thrive in a very fast paced environment.

As a close partner to Sales, this person would have in-depth understanding of the B2B buying journey in the North Asian Market particularly in Hong Kong & China and is adept in driving lead generation, account based marketing and go-to-market campaigns to impact the presale and post sale customer journey.

This role presents an excellent opportunity for a talented, demand-gen marketer to make a significant impact.


Twilio is looking for a self starter who lives and has a demonstrated track record of driving towards assigned targets or goals. You will / (be) :

As the Field Marketing Manager, you will live the Twilio Magic Values :

  • DRAW THE OWL : Identify, plan and execute superbly new ideas to drive towards our goals and improve outcomes
  • BE AN OWNER : Take ownership to lead or assist in marketing programs, regional initiatives and anything under your charge
  • BE BOLD : Unafraid to try something new and take calculated risks
  • WRITE IT DOWN : Plan meticulously, putting it down in writing to collaborate with stakeholders
  • EMPOWER OTHERS : Interact extensively across all functional teams within Twilio in the Asia Pacific region and Globally.
  • NO SHENANIGANS : Always honest, earnest and acting in a direct and transparent way.
  • Qualifications

    Not all applicants will have skills that match a job description exactly. Twilio values diverse experiences in other industries, and we encourage everyone who meets the required qualifications to apply.

    While having desired qualifications make for a strong candidate, we encourage applicants with alternative experiences to also apply.

    If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

    Twilio is looking for a self starter who lives and has a demonstrated track record of driving towards assigned targets or goals. You will / (be) :

  • Lead overall Field Marketing for the North Asia region, covering Hong Kong, China, Taiwan, South Korea.
  • Collaborate with cross-functional teams at global and regional levels to adapt messaging and positioning to the region, leverage and localize content for execution and delivery.
  • Combine strategic planning to define overall pipegen architecture, develop and execute demand generation programs for target personas, industries and verticals for North Asia
  • Have In-depth understanding of the North Asia markets especially Hong Kong and China.
  • Have In-depth business knowledge and experience with China companies with international operations :
  • experience in lead acquisition, awareness and demand generation campaigns in this niche.
  • have a good understanding of local marketing digital and social media platforms suitable for the target audience and creative ways of nurturing new contacts for lead conversion.
  • Results-oriented, creative self-starter who has about 5-8 years experience in a field marketing, demand generation or marketing communication role and has partnered directly with a sales organization.
  • Strong communicator and may have had prior experience in developing messaging, positioning, development content in Chinese and managing content
  • Effectively bilingual in English and Chinese. Fluency in spoken and written Chinese(Simplified) is important.
  • Oversee localization projects including marketing collaterals, customer success stories, digital marketing content and landing pages.
  • Experienced in driving lead acquisition, awareness & demand generation campaigns, industry and customer marketing field events
  • Familiarity with Account Based Marketing techniques and experience with the tactics that work best in the region.
  • Work with Sales, Customer Success Marketing and Public Relations to recruit referenceable customers for testimonials and new win press releases.
  • Adept in picking up technology and concepts
  • Effective in multi-tasking and willing to roll up your sleeves, and regularly work outside of your comfort zone.
  • Proven ability to work cross-functionally between APJ Marketing, Sales, Business development and Engineering teams.
  • High attention to detail, ability to manage multiple competing priorities and deadlines
  • Experience with Marketo and Salesforce is a plus
  • Location

    This position will be located in our beautiful office in Singapore or Hong Kong. You should expect the normal perks : catered meals, snacks, ergonomic desks etc.

  • What you will also get to experience is a company that believes in small teams for maximum impact; that strives to balance work and home life, we know this is a marathon not a sprint;
  • that builds an inclusive culture where we want all of our people to be comfortable and thrive. We seek out people who live by our, who are challenged by problems, empower others to thrive, people who can draw the owl and not be beholden to one playbook.

    What We Offer

    There are many benefits to working at Twilio, including, in addition to competitive pay, things like generous time-off, ample parental and wellness leave, healthcare, a retirement savings program, and much more.

    Offerings vary by location.

    Twilio thinks big. Do you?

    We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values something we call.

    Additionally, we empower employees to build by supporting their volunteering and donation efforts.

    So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now!

    If this role isn't what you're looking for, .

    Important COVID-19 Guidance (For candidates applying to roles in the United States) :

    To comply with Executive Order 14042, all Twilio employees working in the U.S. are required to submit proof of vaccination for COVID-19 unless they qualify for a medical or religious accommodation / exemption.

    Employees onboarded after January 4, 2022 must submit proof of vaccination or receive approval for an exemption prior to their Twilio start date.


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