Bring your career aspirations to life with AIA!
Construct and implement Digital and E-Commerce development strategy for business growth
Roles and Responsibilities :
Construct and implement digital and e-commerce development strategy for business growth and set clear measurable KPIs
Website Traffic Monitoring, E-Commerce Data Intelligence and Retargeting Metrics
Lead to team to ensure the company owned digital assets and facilities are up and running in a good shape for day to day operation
Identify key market trends in digital strategy across insurance industry to drive web sales growth, conversion, and improvements in the customer experience
Assist with Agency Business and Partnership Distribution for developing direct sales online platform, support of building up e-commerce strategy
Oversee the entire online sales process and experience from prospecting, identifying opportunities, providing customer solutions
Liaise with various levels of management and be responsible for implementing strategic change aligned with the firm wise digital strategic goals
Track and monitor the effectiveness of all digital marketing efforts against business goals for lead generation and sales growth
Present category / campaign business results and insights to senior leaders and executives on a regular basis including scorecards, testing results, new initiatives, business reviews, etc.
Strong analytical and quantitative skills; ability to use customer and acquisition data and business metrics to support business decisions, optimization and generate insights
Minimum Job Requirements :
Core business strategy skills for strategy definition, roadmap development, budget planning, success measurement, etc.
10+ years of E-Commerce & digital marketing experience, financial industry is preferred
Successful track record of helping develop, present and execute strategic digital campaigns; deep understanding of the E-Commerce sales & digital marketing channels especially on Social Media
Demonstrated depth of UX experience, communications strategy, E-Commerce marketing systems, tools & platforms and segmentation decisions
Exceptional understanding of consumer online behavior, trends and market analysis
Good writing skills on financial retail business communication
Ability to build relationship across stakeholders and effectively influence and communicate across various business lines within the organization
An MBA or post graduate degree related to E-Commerce
The incumbent is required to obtain relevant license if the job involves in regulated activities.
Ensure team members who perform regulated activities have obtained the relevant licenses and fulfilled the licensing requirements.
Build a career with us as we help our customers and the community live healthier, longer, better lives.
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