Associate Director, Digital and E-Commerce Strategy
Hong Kong, HK

Bring your career aspirations to life with AIA!

Construct and implement Digital and E-Commerce development strategy for business growth

Roles and Responsibilities :

Construct and implement digital and e-commerce development strategy for business growth and set clear measurable KPIs

  • Responsible for corporate website and iShop development including End-to-end Digital Journey; Search Engine Optimisation (SEO) Strategy;
  • Website Traffic Monitoring, E-Commerce Data Intelligence and Retargeting Metrics

    Lead to team to ensure the company owned digital assets and facilities are up and running in a good shape for day to day operation

    Identify key market trends in digital strategy across insurance industry to drive web sales growth, conversion, and improvements in the customer experience

    Assist with Agency Business and Partnership Distribution for developing direct sales online platform, support of building up e-commerce strategy

    Oversee the entire online sales process and experience from prospecting, identifying opportunities, providing customer solutions

    Liaise with various levels of management and be responsible for implementing strategic change aligned with the firm wise digital strategic goals

    Track and monitor the effectiveness of all digital marketing efforts against business goals for lead generation and sales growth

    Present category / campaign business results and insights to senior leaders and executives on a regular basis including scorecards, testing results, new initiatives, business reviews, etc.

    Strong analytical and quantitative skills; ability to use customer and acquisition data and business metrics to support business decisions, optimization and generate insights

    Minimum Job Requirements :

    Core business strategy skills for strategy definition, roadmap development, budget planning, success measurement, etc.

    10+ years of E-Commerce & digital marketing experience, financial industry is preferred

    Successful track record of helping develop, present and execute strategic digital campaigns; deep understanding of the E-Commerce sales & digital marketing channels especially on Social Media

    Demonstrated depth of UX experience, communications strategy, E-Commerce marketing systems, tools & platforms and segmentation decisions

    Exceptional understanding of consumer online behavior, trends and market analysis

    Good writing skills on financial retail business communication

    Ability to build relationship across stakeholders and effectively influence and communicate across various business lines within the organization

    An MBA or post graduate degree related to E-Commerce

    The incumbent is required to obtain relevant license if the job involves in regulated activities.

    Ensure team members who perform regulated activities have obtained the relevant licenses and fulfilled the licensing requirements.

    Build a career with us as we help our customers and the community live healthier, longer, better lives.

    You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application.

    You are responsible for ensuring that the information you submit is accurate and up-to-date.


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