We are seeking to recruit a highly motivated individual with high potential to grow as a digital content marketing cum business management manager in the Asia PB Marketing team, based in Hong Kong.
The Asia Marketing team provides strategic marketing services to the Private Bank in Asia. The individual will report to the Head of Marketing for Asia PB and will interact with business colleagues at all levels, including colleagues within the Asia Marketing Team, across functional colleagues globally, business stakeholders in the Asia Pacific region.
He or she will support to build relevant messages for Asia and by delivering it relevantly across channels to our target audience.
At the same time, the role will help to keep the team in check in terms of being responsible for weekly and other reporting, including budget reporting, procedures upkeep, risk reporting and planning.
Role specific responsibilities :
Digital Marketing :
The candidate should be familiar with tools used for web content management e.g. Adobe / AEM which drive the experience on web.
Support web content management and administration, ensuring the smooth running of websites and peripherals.
Strong understanding of Internet best practices and standards; working knowledge of graphic design, web interface.
Coordinate and run / support campaigns targeted at clients / prospects, via use of Marketo. Familiarity with use of Marketo or similar platform is a must, or will be an asset.
Coordinate with internal and liaise with external agencies on external campaign delivery, and coordinate relationships with vendors.
Concept creation, media strategy planning and implementation for marketing programs.
Monitor, analyze and keep track of response from marketing campaigns and day-to-day website activities.
Support system development and online activities to meet set objectives / goals.
Coordinate required legal and compliance approvals of all marketing and communications materials; maintain central file of all approvals.
Business Management :
Drive process of budget reporting, procedures upkeep, risk reporting, other reporting and planning.
To coordinate marketing projects such as reading lists and client gifts including vendor management, order collation and verification and shipping.
To coordinate the agenda for the monthly Marketing meetings, minutes, and reports.
To be responsible for the timely processing of invoices as assigned, answer vendor queries and liaise with US / global or other teams for relevant approvals when requested to.
To undertake all activities to the highest quality and regulatory standards to ensure that we conduct first-class business in a first-class way.
To ensure that all communications, whether online or offline, follow brand guidelines and that they're delivered to printers and Web developers in the desired formats, free of errors.
Administrative tasks as assigned.
Bachelor degree in marketing, communications or related discipline
2 years working experience in digital marketing and communications in financial industry or financial media industry
Experience in site metrics, web content management, understanding of digital marketing and metrics
Understanding, or experience in search and social media marketing is a plus
Ready or learning mindset to drive innovative change in digital marketing, processes, platforms
Excellent written and verbal communication skills in English
Fluency in Mandarin will be an asset
Proficient with MS Office excellent in Powerpoint and Excel skills;
Photoshop or eye for design is an asset
Strong attention to detail with good organizational and time management skills to meet tight deadlines
Good interpersonal and communication skills, able to work with people at all levels
Can-do and enthusiastic attitude and the desire to get involved
Ability to juggle multiple projects and to prioritize work
Team player who will take the initiative
Motivated self-starter, with an ability to perform well in a deadline-driven, fast-paced environment
Exposure to either finance, private banking or the luxury sector